Tips for Creating the Right Email for Your Email Marketing Campaign

By February 10, 2019 February 12th, 2019 Marketing

When it comes down to it, the email you send as part of your email marketing campaign is the content that you want your audience to care about.  Whether you send information based content or one talking about a promotion or offer, what and how your email content can go a long way in making a huge difference in performance.

Creating the right email is, needless to say, critical in making sure that your audience reads them and you engage with them and get more traffic to your website.

How to Create Content for Your Email Marketing

Here are a few key tips to keep in mind when creating email content to send to your customers.

1. Create Content that Readers will Enjoy and Find Helpful

The first question that you are asking yourself is probably “What content should I put in my email?” You must keep in mind that there is no proven algorithm that will help you know what will resonate with your audience. In fact, the best option is to always test a wide range of email content over a period of time and then track the results. Those results will then help you create a best-practices list and provide you with internal knowledge of what will work for your subscribers or users. Once you know what your users are looking for, you can create valuable content that they enjoy and also find helpful.

2. Always Keep Your Users in Mind

When it comes to content generation, one of the most common mistakes people in charge of creating emails make is crafting email content that centers around what they would want to see or read instead of using data to determine what the actual subscribers and readers would find enjoyable.

Even if you have never sent an email before, your business is bound to have some information on what type of content resonates the best with your audience. It may be web analytics showing which pages or types of content do best on your website or sales data on the types of discount or items that work best. Regardless of the sources you use, make sure to keep your users in mind and put content in your email marketing campaign that will make them want to open and read it. It may mean that the content or offers in your emails do not align with your likes or instincts, but the fact is that the content is not for you.

3. Determine the Content-Length

The length of the content in your email marketing also plays an important role in creating the right email. You want to make sure that there is enough content to get your message across, but there is also a risk if you create content that is too long. They may end up in the junk or spam folder, have formatting issues, or users might be overwhelmed by the length of the content and decide not to read it. The best emails are under 750 words. While this is quite a great deal of text, using short text blocks, formatting the text, and breaking up texts with images or headlines can make your email more appealing and less likely to cause any problems.

When it comes to creating the right email for your email marketing campaign, you really do not need to worry too much. With simple tips like the ones mentioned above, you can create emails that your users are sure to enjoy. To make sure that your email marketing campaign is successful, it is a good idea to work with a reputed SEO company SeodaPop can make sure that your website gets the top spot on SERPs. Call today (800) 277-9389 or send us a message right here!


Alexandra Santana

Author Alexandra Santana

A pro-active sales professional with over six years’ experience as an editor. This role have enabled me to develop a valuable and transferable skill set which stands me in good stead for a Human Resources management and chief Editor for SeodaPop.

More posts by Alexandra Santana