As you’re about to learn, technical SEO is crucial if you want to rank for your most important keywords. Without good technical SEO, you could end up with the visibility of a short kid standing in the back row of a team picture.
But don’t worry. There’s good news: once you start digging in, technical SEO is not nearly as hard or complicated as it sounds. In most cases, it’s a fairly straightforward task that you can get the hang of relatively quickly, and you won’t even have to go back to College for a degree to do it.