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Apr 13

Up Your Customer Service Game Through Social Media

By Alexandra Santana Marketing, Social Life, Social Media

The whole social media thing started as a platform for old friends to connect, share and engage with others. Then other channels popped out as platforms for people to express their feelings, thoughts, work, art, and many more. Today, even though the engagement is still a big thing on social media, we are far from their primary use. Today, social media are major business platforms, that help companies to connect with their customers, engage with their brands, and of course, to increase their customer service experience. Because yes, despite what some people believe, social media are a major contributor to your customer service department. As you’re about to read, the following are few easy-to-follow tips, that will help you to boost the engagement with your brand, and will boost your customer service, and all these, by using social media. Read More

Mar 18

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What Is Social Media Monitoring?

By Alexandra Santana Marketing, Social Media

Social media monitoring, strategy, marketing, optimization etc. So many terms around social media channels can get you confused. But if you recently caught yourself wondering what social media monitoring is, and how your business can benefit from it, then you’re in the right place. We’re going to break down the term, and explain its potential impact to your marketing goals. Ready, set, scroll down your page! Read More

Mar 02

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4 Social Media Promotions That Deserve Your Attention

By Alexandra Santana Uncategorized

You would be surprised how many things you can do on social media in terms of marketing. Photos, live videos, optimization, branding, engagement, ads, and many, many more! However, there are few social media promotions that don’t get the attention they deserve. In this article, I rounded up for you four of my almost-secret social media promotions, to help you gain more from your social media channels. Sounds awesome? Then let’s find out how it works! Read More

Feb 25

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Social Media Optimization: What It Is And How To Do It

By Alexandra Santana SEO, Services, Social Life

You are familiar with Search Engine Optimization (SEO), but now it’s time to learn about Social Media Optimization (SMO). See, having an awesome website with high-quality and original content it’s great, but it can be even greater! The rapid growth of social media, opened new horizons in online marketing, and Social Media Optimization, is the key to success. In this article, we’ll talk about the definition and purpose of Social Media Optimization, and about the benefits and the huge potential of social media to your overall marketing strategy. Ready to get optimized? Then scroll your page! Read More

Feb 18

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Content Strategy for Social Media: Which Platform to Use?

By Alexandra Santana Marketing, Search Engine Optimization, Social Media

I said that before, and I will talk about it, once more. Whatever the goals of your online marketing strategy are, content is the king! But don’t get confused here, only high-quality, fresh, educational, and original content, belongs to the royal family. Content works well for every kind of business, and it can easily be paired with other marketing methods, for greater results. Based on this idea, and while it’s almost impossible to ignore the today’s impact of social media, content strategy for social media was born. In the following lines, I’ll explain you what it is, what it does, and which platform you should use. Sounds good, right? Ready, set, scroll! Read More

Feb 13

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Social Media Strategy: 3 Reasons to Create One Today!

By Alexandra Santana Marketing, Services, Social Life, Social Media

If you leave me unattended, I can speak about the importance of a social media strategy for hours and hours. But in order to avoid that, let’s see few incredible social media statistics from HubSpot: In June 2018, Instagram hit 1 billion monthly users. 79% of people online use Facebook, while Snapchat has 188 million active users every day. Whoa! There is certainly something big going on here, and these numbers are just a sample. In case they didn’t convince you (seriously now?) to start a social media strategy, then the following three reasons, will certainly do the work! Ready, steady, scroll! Read More

Jan 28

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How Can You Benefit From Inbound Marketing?

By Alexandra Santana Marketing, SEO, Social Media

There are so many terms about digital marketing and you’re confused? Don’t worry, we got you covered! With numerous methods to advertise your business in this digital era, the possibilities are endless. But which one is the best for your business? Start by identifying the benefits of each before you decide. Inbound marketing is a great tool on your way to achieve your marketing goals. Read More

Jan 25

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Storytelling is making a huge comeback in the fast race of the digital marketing world. Here’s how you can benefit by using storytelling as a tool for marketing purposes.

Storytelling as a Tool to Strengthen Your Brand

By Alexandra Santana community, Marketing, Social Media

We live in a fast-paced society and we’re constantly seeking ways to become faster and faster. The extended use of social media is highly contributing to this digital fast-lust. Emojis, initials, and smart shortcuts for long words are largely spread in our vocabulary. But everything that goes around comes around, and things are changing again. Major social media channels and search engines keep making changes to their algorithms. After a long period of short messages in the form of slogans, the online world is seeking again for its lost engagement, and interaction. This is where storytelling comes. Storytelling as a tool for numerous marketing methods is not just a simple narrative of a story. On the contrary, it requires a careful observation of social behavior, in order to create quality and attractive material. Storytelling is making a huge comeback in the fast race of the digital marketing world. Read More

Jan 23

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Follow this 5-step guide, to get more like on Instagram.

Get More Likes on Instagram With 5 Great Tips

By Alexandra Santana Mobile E-commerce, Social Life, Social Media

A successful Instagram account is always translated by how many likes, and followers you have. Instagram is a great tool on your way to achieve your business goals online. One of its strongest features is admittedly the use of hashtags, because they can offer great exposure either you’re going local or global. There are businesses killing it out there, but for reading this article, I suppose you’re not one of them, right? Well no one built an Instagram account with thousands of likes out of luck and random posts. There is a great behind-the-scenes strategy for all these. If you want to get more likes on Instagram, without spending a penny, keep on reading! Read More

Jan 04

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