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Bing Optimization

By Search Engine Optimization, SEO

Ever since Microsoft launched its Bing search engine, it has drawn a lot of interest (and speculation) from the SEO community. On one hand, this is quite logical because Bing is intended to be one more heavy-weight player and it is expected to cut some share from Google. On the other hand, this is hardly the first time a new heavy-weight player comes to the ring, so maybe the expectations that Bing will put an end to Google’s monopoly are groundless. Still, Bing is quite different (in a positive way) from the other search engines and this is its major strength. Read More

Search Engine Friendly Redirect Checker

By SEO

A lot of us lose out on valuable search engine traffic due to incorrectly configuring our redirects.
It is very import that when a search engine comes to crawl your website it is able to follow any redirects you have set up.

Suppose you have a website http://www.foo.com and you create a redirect such that whenever any visitor types in the URL http://www.foo.com he is automatically redirected to http://www.foo.com/widgets/, If the Search Engine is not able to follow the redirect it would think that http://www.foo.com has NO contents, http://www.foo.com would end up ranking very badly in search engines.

This tools help you determine if the redirect you have created is Search Engine Friendly.

http://www.webconfs.com/redirect-check.php

How to Use SlideShare for Driving Traffic

By SEO

When we want to drive traffic to a site, we usually start with the free ways to do it. However, we frequently don’t use the best free alternatives simply because we don’t know about them. An example of a such great free alternative many marketers don’t use to the fullest or at all is SlideShare. This is a huge miss because SlideShare can really bring good traffic (and more than this) – for free. Read More