According to a recent report, we spend about 29% of our workdays in our email inbox. That’s more time and attention than we give to any single website, social media platform, or possibly even to our significant other.
Email also converts at a much higher rate than social media. When it comes to reads and click-throughs, email obliterates every social media platform.
It is believed that email converts at 3.2%, whereas social media hovers around 0.6%. Mileage here varies though, because our own list converts at 56% for opens and 28% for click-throughs, whereas my tweets only convert at less than 1% for clicks.