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B2B Strategy Tips to Win the Competition

B2B Strategy Tips to Win the Competition

By Brand, Marketing, Search Engine Optimization

Business to business marketing (B2B), refers to businesses who want to target other businesses as their customers. While a B2B strategy has several similarities with its casual opponent B2C (business to consumer), it has its own small details you should care about. If you’re looking for effective, engaging ways to create, and promote your business, then you’re reading the right article. As you’re about to read, we’ll give you few ideas to add in your B2B strategy, to increase the engagement with your brand. Ready, set, scroll down your page.  Read More

B2B Email Marketing: 10 Mistakes You’re Probably Making

By Marketing, Search Engine Optimization, SEO, Services


Although there are a growing number of touch points in the B2B network, such as social networks, blogs and press releases, one touch point that remains critical is B2B Email Marketing. B2B marketers still view emails as the most personal tool in generating and nurturing leads, and building brands.

According to eMarketer, there will be approximately 236 million U.S. email users b y 2017. This reality underscores the importance of a solid B2B Email Marketing strategy today and in the future. However, there are several common mistakes marketers make when it comes to email marketing.

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