Let’s start with this: “Content is the king.” Full stop. Marketing nowadays is thirsty for more and more engagement and real, and meaningful connections with audiences. In previous articles like “The Benefits of Content Marketing,” and “Content Strategy for Social Media, Which Platform to Use” we talked about the importance of fresh and targeted content. In this one, we’ll share with you few tips to build your own content strategy. Ready, set, scroll!
What Is a Content Strategy?
Allow me to use the exceptionally simplified definition of Wikipedia about it: “Content strategy refers to the planning, development, and management of content—written or in other media.” Have any questions? I guess not, so let’s move forward and find out how you can build your own content strategy for your website.
Tips for a Successful Content Strategy:
Understand Its Importance Towards Your Clients:
Like anything else in life, before you start, you have to know what your purpose, and what your goal is. Internet users tend to use Google to learn anything between how to make a fried egg, to why stars are shining on the sky. Listen to their questions, give them the answers, and finally offer them the solution!
Use a Content Calendar:
A content calendar is where you are going to gather all your future topics, images etc., along with information like what is posted where and when. It’s important to plan your content beforehand, but also being able to make changes, additions, or removals, anytime, from anywhere. With a simple search on Google, you’ll find plenty of templates for content calendars ranging from excel sheets, to word files, and more. Guess who is about to nail his content strategy, that’s right, you!
Optimize Your Content for the Different Mediums:
If you’re using different channels like a website, blog, various social media channels etc., you have to optimize your content. It’s not beneficial at all to use the same caption for a photo shared on Facebook, and the exact same for a Linkedin post. Or the 10 hashtags on your Instagram post, will do nothing on Facebook. Each platform and each channel, has its own audience, so you have to play accordingly.
Hire Awesome Content Creators:
You either don’t have enough time to do everything by yourself, or content writing and creation is not your niche. In both cases, it’s extremely beneficial to invest on an awesome content creation and marketing team. They will handle everything with professionalism without you having to look over your shoulder for them. The ideal content creator, is the one who can speak your brand out in an engaging way.
Need help to create a successful content strategy for your business? SEODAPOP’S highly skilled marketing team will create high-quality and optimized content for your business. Give us a call, and let’s chat about it!