We live in a fast-paced society and we’re constantly seeking ways to become faster and faster. The extended use of social media is highly contributing to this digital fast-lust. Emojis, initials, and smart shortcuts for long words are largely spread in our vocabulary. But everything that goes around comes around, and things are changing again. Major social media channels and search engines keep making changes to their algorithms. After a long period of short messages in the form of slogans, the online world is seeking again for its lost engagement, and interaction. This is where storytelling comes. Storytelling as a tool for numerous marketing methods is not just a simple narrative of a story. On the contrary, it requires a careful observation of social behavior, in order to create quality and attractive material. Storytelling is making a huge comeback in the fast race of the digital marketing world.
Here’s how you can benefit by using storytelling as a tool for marketing purposes.
It was not long ago when Facebook users went crazy over the enormous change in Facebook’s algorithm. Mark Zuckerberg tried to return Facebook at its first use as a tool for people to connect and communicate. Social media managers faced a huge drop at their engagement rates and had to improvise in order to up their game again. All the well-known marketers quickly understand what would take them out of the drowning pond of all these “cold” advertisements that lack human experience. They had to use the power of storytelling as a tool for engagement! In other words, having storytelling as a tool is an essential part of advertising, that will create emotions to the audience of interest of each time. There is nothing that can make people engage more than a real, personal story that they can relate with.
Using storytelling as a tool has a vast number of assets. One of them is that it can be used to shape behaviors and feelings. Emotional branding is a very common marketing procedure, that has the potential to increase the revenue of a business. The way someone feels about your brand is what usually determines whether they buy your product or not. Storytelling gives the ability to brands to communicate their brand exactly as it is. Using storytelling as a tool gives you the power to focus to all the key areas that you want people to notice about your brand. Something like educating your audience on what you offer.
There are three key ingredients for effective use of storytelling as a tool!
First, you need to set the location, background etc., where your story takes the place. After the first introduction, a good storytelling marketer should present a conflict, followed by its solution. And this solution is always your brand!
Using storytelling as a tool will help you generate new leads that have the potential to convert into actual sales.
What are your favorite examples of storytelling as a tool? Share with us in the comments!