You are familiar with Search Engine Optimization (SEO), but now it’s time to learn about Social Media Optimization (SMO). See, having an awesome website with high-quality and original content it’s great, but it can be even greater! The rapid growth of social media, opened new horizons in online marketing, and Social Media Optimization, is the key to success. In this article, we’ll talk about the definition and purpose of Social Media Optimization, and about the benefits and the huge potential of social media to your overall marketing strategy. Ready to get optimized? Then scroll your page!
What Is Social Media Optimization?
SMO is the process during which you build relationships with customers within social media and other online communities, in order to create brand awareness, and drive more traffic to your website. Now that you know what it is, so let’s learn how to do it!
4 Tips for Social Media Optimization
Exchange Direct Links
What did we learn so far about link building and Google ranking? The higher the quality of your inbound and outbound links are, the better your spot on the SERPs page. Links originated from social media are recognized from search engines as high-quality links, therefore, that means more visibility. With that being said, make sure that these links are clear and accurate, in order to make people to click on them. Add direct links from your website to all your social media accounts, and then back.
Add Keywords on Your Posts
Like SEO, Social Media optimization needs its keywords too. Relevant with your content keywords will bring people into your accounts, and potentially, they will be transferred to your website. Do you see the importance of direct links now?
Your Cover Image Should Speak Your Brand
The profile picture as well as the cover photo, are the first two things someone notices when he opens your page. Rumors have it, that if your image its of low-quality and your message not clear, people will not scroll down. Avoid their exit by using branded cover images, your logo as profile picture, and a short but to the point bio. And of course, a link for your website, or blog.
Become a social butterfly
It’s obviously called social media for a reason! A successful social media strategy includes consistent posts, and true engagement with your followers. Try to get your name into as many places, pages, and groups as possible. Participate or create conversations, give answers and tips, ask questions, follow trends, etc.
Need help with your Social Media Optimization or in general with your SEO and online marketing? Let SEODAPOP’s team to skyrocket your website and social media accounts on the top of the Google results page! Let’s chat!