What Is Social Media Monitoring?

What Is Social Media Monitoring?

Social media monitoring, strategy, marketing, optimization etc. So many terms around social media channels can get you confused. But if you recently caught yourself wondering what social media monitoring is, and how your business can benefit from it, then you’re in the right place. We’re going to break down the term, and explain its potential impact to your marketing goals. Ready, set, scroll down your page! 

What Is Social Media Monitoring? 

It’s a term that describes the act of “listening” the online conversations from users, regarding your brand. 

How Does It Work? 

Social media monitoring will gather all the online conversations made for you, based on the keywords and feed that you load into them. So, instead of you going around and collecting all these data, they come to you! And, if you think that this is a waste of time, then know that you’re completely wrong! You should always be aware about the opinion people have about your products, services etc., as this is the way to build your reputation. At the same time, knowing what is being said about you, can be used for even more targeted marketing. And last, but definitely not least, you have the chance to reply to negative feedback, and save your company’s reputation. 

What are the Benefits of Social Media Monitoring for Your Business? 


You Have a Source for User Generated Content 

People love to read reviews and comments from real experiences of your previous customers. That’s the so-called user generated content. Make it easy for them to see all this good feedback, by sharing it across your channels. Proven history of satisfied clients, will bring new ones to your business. 

You Can Deal Effectively with Reputation Crisis 

It’s frustrating, but reputation crisis can hit any business, at any given time. By using social media monitoring tools, you have the chance to quickly assess the situation, and respond accordingly. 

You Can Provide Excellent Customer Service 

By monitoring the needs, and preferences of your audience, it’s like meeting them in person, in bulk! Knowing them what they like, how they express their opinion, and how they react to certain trends, and products, helps you to offer exactly what they want, or need. Pretty awesome, right? 

Social media monitoring is a great way to understand in-depth your marketing goals, and measure their results. Need help to achieve your online marketing goals? Let SEODAPOP’s experienced team to help you with that. Either it’s a custom website, optimized with an effective SEO strategy, content marketing, or social media promotions, we can surely do the work. We help professionals in San Diego to expand their audiences and gain more leads for their businesses. Interested? Let’s chat about it! 

Alexandra Santana

Author Alexandra Santana

A pro-active sales professional with over six years’ experience as an editor. This role have enabled me to develop a valuable and transferable skill set which stands me in good stead for a Human Resources management and chief Editor for SeodaPop.

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