Now that your business has finally attained the page rank that you needed, chances are high that with constant changes in Google algorithms, you will need to maintain the traffic and the SEO ranking. But the question is – how will you do that?
Every business needs a consistent source of traffic to improve sales and is the basic foundation of all online businesses. When there is less traffic, sales plummet and that is something that no business. As per popular belief, when you rank for certain keywords, you win over the search engine bots. However, SEO has a constantly evolving rules and that is why you need to stay updated with the multifaceted tenets to stay a notch above the rest of local competitors. To ensure that you can maintain the SEO ranking for your business website, here are some essential tips to follow:
- Update with new content: As per the leading search engine algorithms, it ranks you as per the quality and freshness of content. That is why keeping the content on the site current is essential. However content is not limited to text only but embedding videos, audio, and podcasts can help to give you a better edge over others in the industry with antiquated methods of SEO. Add images to blogs and website pages and complete the SEO for each page so that the metatags are in place. It is essential to optimize the website pages so that the bounce rates are reduced.
- Enhance the website speed: With millions of blogs and ne websites being created, it is important that your business website loads quickly and seamlessly on mobile devices as most of the people use smartphones and tablets to browse online. Top search engines advice website administrators and webmasters to ensure that website pages load within half a second on responsive websites. If the website is slow, you are going to lose customers as they wait for just a few seconds and then hop over to another searched link.
- Improve link building: It is better to focus on the quality than quantity of the backlinks. It is not necessary to have excessive backlinks for a specific keyword as search engines are able to detect unreasonably paced links to a particular page. And then they spam it. That is why it is important that you have inbound links that cover all pages on your website. This will enhance the website authority from the perspective of search engine bots.
- Importance of internal/outbound links: The significance of internal links within the website and those that link to other websites in the niche is equally important. Thus, ensure that links emanating from your website to other websites have informative and quality content.