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Retargeting: How Does It Work And What Are The Benefits?

vWhat is retargeting and how does it work?

You heard about targeting audience in marketing terms, but what about retargeting? Retargeting is a great tool to help you optimize your website in order to increase the leads you gain from your marketing campaign. If you’re interested to know more details about how retargeting works and how your business can benefit from it, then you’re reading the right article. Ready, set, scroll! 

What is Retargeting? 

Also heard as remarketing, is a cookie-based form of advertisement, used on websites. The general converting rule of first time visitors in your website is 2% against 98%. Only two out of hundred users that navigate in your website turn into paying customers right away. Retargeting help you to attract the huge remaining of 98 people, and convert them into actual customers.  If that sounds cool, then let’s see how it works! 

Yes, it sounds cool. Tell Me, How Does it Work? 

Retargeting is nothing more than a smart javascript code, which you add on your website. It sources the traffic of your website based on the cookies you provide. Your visitors are not able to see the existence of the code, but the code can see and monitor them. Once someone clicks into your website, retargeting’s technology sources its details, and then retargets them, out of your website. When they will exit your website and continue browsing, they will see ads from your website, constantly reminding them your existence. 

Ok, Sounds Really Cool, But What Are Exactly the Benefits? 

Retargeting is a great tool that in combination with other marketing methods, has the ability to sky-rocket your online sales through your website. The better your retargeting campaign, the higher the ROI you should expect to see as a result. It works based on promoting and advertising your products and services, to people that already know about you. So, the results are coming from people already familiar with your brand, which makes them more likely to be your next paying customers. 

What Other Marketing Methods Work Good with Retargeting? 

As we said, it is better to run this code on your website, while you’re running a mix of other, equally effective, tools. For a more effective retargeting campaign, you can run the javascript code along with AdWords, and a strong strategy for inbound and outbound marketing. 

Do you need professional to optimize your website with the retargeting technology and start gaining more from your marketing efforts? Then don’t hesitate to contact our experienced marketing team here in  Seodapop for more details. We will be more than glad to work closely with you and create a marketing strategy tailored and measured to your needs. Let us help you to achieve your online dream. It can all start with a call. 

Antigoni Kalaitzi

Author Antigoni Kalaitzi

My passion for words can be traced back to my pre-professional days. Today, I’m a Creative Writer, Content Creator, and Copywriter, with several years of experience in producing original content, and converting ideas into thoughtfully written pieces in both English and Greek, for websites, magazines, and social media.

More posts by Antigoni Kalaitzi

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