SEO that stands for Search engine optimization can be categorized into two types: On-page and Off-page. On-page SEO is what you can do on your website to help you rank as high as possible on SERPs, such as meta tags and descriptions, internal linking, page titles, etc.
There are certain on-page SEO elements that will help bring in more search engine traffic from every content piece that you publish. These techniques will go a long way in increasing your ranking on SERPs and give your website the online visibility you desire.
On-Page SEO Elements to Increase Your Search Engine Rankings
Here is a look at some of the most important on-page SEO elements to include on your site to boost your ranking on search engines.
1. Page Titles
One of the most critical SEO factors on your website is your page titles. A unique title should be given to each of your pages and posts, including the main keywords for a specific page. For instance, you could write a blog post about a new recipe for chocolate cake that you have tried. Therefore, it is extremely important that your post title contains ‘Chocolate Cake Recipe’, or perhaps “Chocolate Cake Recipe for Kids” or “Easy Chocolate Cake Recipe”, etc. This way, whenever a search is made for Chocolate Cake Recipes in a search engine, your post is more likely to show up because those keywords have been included.
2. Meta Descriptions
One of the most common things that people forget to include for their pages is meta descriptions. They are an important place to include keywords that are relevant to your page because they are used within the results on search engines when your page is listed. There are tools, such as WordPress plug-ins, that you can use to able to enter all of your page title, meta description and meta tag keywords at the bottom of your posts before you publish them. All of your information is easily inserted into your page HTML format, making your life a little easier.
3. URL Structure
It is important to include URLs that are search engine-friendly for each of your pages. This is due to the fact that they bring better crawling. While shorter URLs tend to do better in search engine results, it is not the only factor to keep in mind. URLs that include targeted keywords also perform well. Another major influence on the performance of URLs is the location of the keywords that you use.
Other on-page SEO elements to include on your website include meta tags, body tags (H1, H2, H3, and so on), keyword density, image SEO, and internal linking. They will go a long way in improving your on-page SEO. However, before you use these elements, you should keep in mind that there will not be much of a difference in your site ranking if you use one independently of the others. When you use them together, they can definitely give your site traffic a major boost. We can make sure that your website gets the top spot on SERPs. Call today (800) 277-9389 or send us a message right here!