Many people will say that cold leads are dead nowadays, but others will argue that they are still standing strong. To be honest, there is not an absolute yes or no to this question, and the truth lies somewhere in between. What is for sure, they don’t work well for every business and for all the consumers. With that being said, it’s easy to understand that you need a balance in order to see results. If you’re a dedicated believer of cold calls and cold emails, then you’re reading the right article. I gathered few tips and tricks on how to effectively approach people, and generate sales through cold leads. Sounds interesting? Check them out.
Cold Leads: Tips for Cold Calls and Cold Emails
Research your Contacts:
It’s highly important to know who you’re contacting. First, make sure that you have the right contact, otherwise you have zero chances to convince, and therefore, to convert. Picture this: You believe that you’re calling Mary, but instead someone called John says that there is no Mary anywhere in his life! Oops, you just lost any chance to turn John into a paying customer. And obviously, the same applies with cold emails. Additionally, make sure to collect as many information as you can for your contacts, like marital status, recent achievements, profession, etc. Because no one said that cold leads must lack personalization, right?
Make a Call Script or Write an Awesome Subject Line:
The key to success for cold leads is to prepare what you’re going to say, but don’t write it down word-to-word. You don’t want to sound like you’re reading it, isn’t it? Remember that you only have 10 to maximum 30 seconds to win them over a call. As for emails, keep in mind that you need a kick ass subject line that doesn’t seem like a spam. Keep it simple, clean, and to the point, and please, don’t use capitals!
Avoid the Bombard Effect:
Don’t try to stuff as much content as you can, at a single communication. No one has the time or the mood to process so many information, including you, to be fair! Nail your intro with a strong opening sentence, make a compliment to the person, and explain with few words who, what, and why.
Listen to What They Have to Say:
Don’t just mumble words like a well-programed robot, but instead listen, and listen carefully. First and foremost, listening is the best way to build trust with your potential customers. Take detailed notes, and pay attention to their words, because whatever they say, it can be used against them, in a good way of course! Ask how they deal with a problem in their life, and then, explain them how you can offer the solution. Did you get what I’m trying to say here? 😉
Don’t Forget to Follow Up:
The rule is simple, if you forget them, they will forget you as well. Don’t get confused here and start calling or texting every single day. *Wrong Buzzer Sound* Give them some time to process the new information you gave them, and keep your promise to follow up with them. If you haven’t heard a response and it’s been like a week since your first approach, then don’t hesitate to ring them again. They probably forgot it, so here you come again, or they are not interested. In the second case, admit it and move to your next call or email.
What are your thoughts about cold leads, as a consumer and as a business owner? Let me know in the comments section below. In the meantime, if you find yourself struggling with your online marketing strategy, don’t hesitate to contact the experienced team of SEODAPOP for help!