Discover with us what exactly is Inbound Marketing and how this clever strategy can help you reach a broader spectrum of leads.
Targeted marketing like every other concept has its pros and cons. For instance, in 1990s Erick Larson, the author of The Naked Consumer raises some concerns about targeted psychographics and targeted advertising. He started his book with the letter that he receives for his daughter’s birthday, and he mentioned his concerns that how the marketers know everything about his private life. He realized that, marketers try to get as much information as they can. Then offer him and his family substantial amount of goods based on his personal information. Then he mentioned technology and the way technology helps marketers to gather more information. For instance, he mentioned barcode readers that can read barcodes in the shopping centers. Marketers gather the scanners’ data in order to evaluate the market and sell more to consumers. Finally, he mentioned his concerns about his privacy, and the way he feels that he does not have privacy anymore and marketers know him even better than himself. Read More
High-value links and a successful link profiles are still important topics in the world of SEO. Although “Content is King” links are still counting for SEO too. However, it is now important to avoid negative links instead of building more and more new ones. Of course everyone wants to have the best links to their websites: ” ‘DoFollow’ content links of PageRank 7+ domains with lots of traffic and ranking boost. Please give me thousands of it!” But is it true that these links are really the best? And what techniques still have positive effects for my ranking in search results? Read More
This tool Simulates a Search Engine by displaying the contents of a webpage exactly how a Search Engine would see it.
It also displays the hyperlinks that will be followed (crawled) by a Search Engine when it visits the particular webpage.