With more and more social media channels popping up online Brand Building becomes one of the things you want to pay attention to, maintaining a consistent brand identity across each of them is taking on added challenge. This is magnified by the fact that there is a greater diversity in how communication is made through the different platforms, the medium the users choose to use and the type of audience they want to reach.
As developers, it’s easy to get stuck creating websites for one industry as many new clients come through referrals. It can be good to become a specialist in one field, as you’ll have a great portfolio of websites to attract new clients within that field, but this can also become repetitive.
Alt Text’ stands for alternative text – it provides a text fallback for your images if they cannot be loaded.
When you go surfing the net, reading articles, looking at websites, scrolling down your favorite Blog. Most of the times you’ll find at least one image integrated to this cases, but, what happens when you cannot see this image?. SEO tell you that adding an Image to your post or page will improve the likelihood of you being seen and so, catching the attention of your prospects. Here, we invite you to explore the benefits of going just one step further and expand your knowledge about images and their hidden potential.
As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix. But we’ll also be the first to tell you that SEO works best when it’s not a standalone strategy. For starters, it takes time to build and maintain a search engine results presence that generates results. As search engine traffic builds to a website over time, it’s necessary to invest in other online marketing tactics that will drive traffic in the interim. Here you have some good examples.
DO NOT send out emails before reading this post!!
As you may know Email Marketing is a very important tool when it comes to building a strong community for your business. Keeping in contact with your leads and existing clients, asking for feedback, showing that you care, getting “personal”with your clients. But If your idea of Email Marketing centers on crafting better subject lines and tweaking the design, you’re doing it wrong. It’s just that simple.
A buyer persona is a semi-fictional representation of your ideal customer and/or prospect.
It is created based on their demographics, behavior, needs, motivations etc. Simply put, you have to think about “getting into your client’s shoes” to try to understand what is it that they need from you.
Discover with us what exactly is Inbound Marketing and how this clever strategy can help you reach a broader spectrum of leads.
With the popularity and recent boom of Content Marketing we are sure that more than once you have heard of Inbound Marketing, but, what is it exactly?. Inbound Marketing is one of the most effective strategies to attract leads and convert them into clients.
Targeted marketing like every other concept has its pros and cons. For instance, in 1990s Erick Larson, the author of The Naked Consumer raises some concerns about targeted psychographics and targeted advertising. He started his book with the letter that he receives for his daughter’s birthday, and he mentioned his concerns that how the marketers know everything about his private life. He realized that, marketers try to get as much information as they can. Then offer him and his family substantial amount of goods based on his personal information. Then he mentioned technology and the way technology helps marketers to gather more information. For instance, he mentioned barcode readers that can read barcodes in the shopping centers. Marketers gather the scanners’ data in order to evaluate the market and sell more to consumers. Finally, he mentioned his concerns about his privacy, and the way he feels that he does not have privacy anymore and marketers know him even better than himself. Read More
Success-oriented link building: Should I use this or not?
High-value links and a successful link profiles are still important topics in the world of SEO. Although “Content is King” links are still counting for SEO too. However, it is now important to avoid negative links instead of building more and more new ones. Of course everyone wants to have the best links to their websites: ” ‘DoFollow’ content links of PageRank 7+ domains with lots of traffic and ranking boost. Please give me thousands of it!” But is it true that these links are really the best? And what techniques still have positive effects for my ranking in search results? Read More