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Storytelling is making a huge comeback in the fast race of the digital marketing world. Here’s how you can benefit by using storytelling as a tool for marketing purposes.

Storytelling as a Tool to Strengthen Your Brand

By | community, Marketing, Social Media | No Comments

We live in a fast-paced society and we’re constantly seeking ways to become faster and faster. The extended use of social media is highly contributing to this digital fast-lust. Emojis, initials, and smart shortcuts for long words are largely spread in our vocabulary. But everything that goes around comes around, and things are changing again. Major social media channels and search engines keep making changes to their algorithms. After a long period of short messages in the form of slogans, the online world is seeking again for its lost engagement, and interaction. This is where storytelling comes. Storytelling as a tool for numerous marketing methods is not just a simple narrative of a story. On the contrary, it requires a careful observation of social behavior, in order to create quality and attractive material. Storytelling is making a huge comeback in the fast race of the digital marketing world. Read More

Follow this 5-step guide, to get more like on Instagram.

Get More Likes on Instagram With 5 Great Tips

By | Mobile E-commerce, Social Life, Social Media | No Comments

A successful Instagram account is always translated by how many likes, and followers you have. Instagram is a great tool on your way to achieve your business goals online. One of its strongest features is admittedly the use of hashtags, because they can offer great exposure either you’re going local or global. There are businesses killing it out there, but for reading this article, I suppose you’re not one of them, right? Well no one built an Instagram account with thousands of likes out of luck and random posts. There is a great behind-the-scenes strategy for all these. If you want to get more likes on Instagram, without spending a penny, keep on reading! Read More

SEO Campaign,

11 Tips to optimize your website using SEO pt.3

By | Google Analytics, Marketing, Search Engine Optimization, SEO, Social Media | No Comments

SEO is how search engines determine which websites deserve to have a superior rank than others based on what has been searched for. SEO is crucial because it eliminates and minimizes the ability to manipulate the search results so that sites with the most pages or links aren’t persistently ranked #1. With that said, highly ranked websites are strongly correlated with websites that appeal to visitors and meet the criteria that they are seeking for.

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Is It OK To Follow The Trends?

By | Brand, Search Engine Optimization, SEO, Services, Social Media

With each passing day, we face a changing environment. Nowhere else is this more true or more important or more critical to your marketing efforts than on the internet. Keeping pace with web technology is difficult, time-consuming and altogether – a total necessity. It’s for this reason alone you should engage with a reputable and web-savvy design group who understands that change is the only constant. We might recommend you check us out: SeodaPop.com

There’s little question that the internet now powers the conversations about our brands. The internet has enabled new critical points-of-sale that also enhance person-to-person communication. From online to offline, we need to work to design a website that can handle your image, your brand and how it talks to your customers and ultimately takes their order.

Still, the fundamentals of marketing (and great brand design) that worked in the consumer marketplace yesterday, will probably work again tomorrow – we just need to adapt these marketing fundamentals to the changing environment. Creativity and remarkable design still win peoples’ hearts, but now – with the pervasive nature of the internet, there’s more work that goes into finding that creativity and developing that remarkable design.

Now, more than ever, when we design, it’s important that we ride with the trends. A trend is a pattern, an accumulation of sometimes intangible data that indicates that a progression is becoming the basic estimation of the future. Did you ever think your society, your community, would be so closely tied to the technology you use?

The future of your business is part of an eco-system of trends that interact with each other. Wouldn’t things be different for the music recording industry if it recognized the trend in how people were listening to music, and perhaps bought the right to MP3 technology?

Fads are short-lived and themes are time-sensitive, but trends are the fact-based movements that we rely on to guide the marketing tactics of our business. Fads aren’t all bad, because a fad helps awaken us to the bigger trends that are happening around us – sometimes even before we’re aware of it. But, at SeodaPop that’s our job – to pay attention to the fads and ride the trends as we see the advantages they bring to us and our clients.

So, what’s the trend we’re riding now (and for the future)? We know that consumers are now media producers and information distributors. Does your website let your customer be a distributor of your information? Shouldn’t it?

Call Us Today (800) 277-9389    or send us a message with your thoughts and questions