With each passing day, we face a changing environment. Nowhere else is this more true or more important or more critical to your marketing efforts than on the internet. Keeping pace with web technology is difficult, time-consuming and altogether – a total necessity. It’s for this reason alone you should engage with a reputable and web-savvy design group who understands that change is the only constant. We might recommend you check us out: SeodaPop.com
There’s little question that the internet now powers the conversations about our brands. The internet has enabled new critical points-of-sale that also enhance person-to-person communication. From online to offline, we need to work to design a website that can handle your image, your brand and how it talks to your customers and ultimately takes their order.
Still, the fundamentals of marketing (and great brand design) that worked in the consumer marketplace yesterday, will probably work again tomorrow – we just need to adapt these marketing fundamentals to the changing environment. Creativity and remarkable design still win peoples’ hearts, but now – with the pervasive nature of the internet, there’s more work that goes into finding that creativity and developing that remarkable design.
Now, more than ever, when we design, it’s important that we ride with the trends. A trend is a pattern, an accumulation of sometimes intangible data that indicates that a progression is becoming the basic estimation of the future. Did you ever think your society, your community, would be so closely tied to the technology you use?
The future of your business is part of an eco-system of trends that interact with each other. Wouldn’t things be different for the music recording industry if it recognized the trend in how people were listening to music, and perhaps bought the right to MP3 technology?
Fads are short-lived and themes are time-sensitive, but trends are the fact-based movements that we rely on to guide the marketing tactics of our business. Fads aren’t all bad, because a fad helps awaken us to the bigger trends that are happening around us – sometimes even before we’re aware of it. But, at SeodaPop that’s our job – to pay attention to the fads and ride the trends as we see the advantages they bring to us and our clients.
So, what’s the trend we’re riding now (and for the future)? We know that consumers are now media producers and information distributors. Does your website let your customer be a distributor of your information? Shouldn’t it?
How do you know where your website visitors are coming from? How did they find your site? Which keyword phrases did they insert into Google to find you? Google Analytics answers these questions and more. It’s your web development tool for discovering how to maximize your site’s ability to attract customers.
With more and more social media channels popping up online Brand Building becomes one of the things you want to pay attention to, maintaining a consistent brand identity across each of them is taking on added challenge. This is magnified by the fact that there is a greater diversity in how communication is made through the different platforms, the medium the users choose to use and the type of audience they want to reach.
There are countless reasons why we should demand that net neutrality remain the law. starting by the fact that we all would like to be able to access internet without having certain companies content shoved down our throats. Here we bring you a few of our favorite arguments from across the web that truly show why net neutrality is so important.
One of the most asked questions we get from our client is “How much should I pay for my SEO?”.
With a simple search, you can find SEO services starting from $5.00 per month and going up all the way to thousands of dollars per month. We like to compare those price with “the suit analogy”. Read More
When you go online you have certain expectations. You expect to be connected to whatever website you want. You expect that your cable or phone company isn’t messing with the data and is connecting you to all websites, applications and content you choose. You expect to be in control of your internet experience.
When you use the Internet you expect Net Neutrality.
Have you ever wondered what the key to successful marketing is? How do you reach possible clients? Or give your business more exposure? In this interview with one of our many clients Mel Zadeh, we will go through the different things that have worked for his clientele. Read More