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website coding, small business website creation

Small Business Websites are important: Here’s WHY

By | Brand, Marketing, Search Engine Optimization, SEO, Services | No Comments

Nowadays it’s more common for a business to have their own websites than it is not to. Generally speaking,  as a result of this, consumers tend to be turned off by companies that don’t have one. Therefore it’s important to have a web presence even if you have a small business. Especially because a website gives your business credibility as it puts the business out there and makes itself known. Modern consumers expect it, and it instantly gives businesses credibility. Other than credibility there are a few more reasons why small business should have a website and that’s what we are going to talk about on this post.

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one image is worth a thousand words

What you see and what you don’t: Alt Tag

By | Search Engine Optimization, SEO, Services | No Comments

No matter what type of business you run, the images published on your website play a big role in increasing your site traffic. Using images in a website is tricky, as each file must be properly sized, formatted and tagged in order to be effective. It’s well worth the effort, however, as images that are correctly processed before being published will have a big impact on your site. Read More

Is It OK To Follow The Trends?

By | Brand, Search Engine Optimization, SEO, Services, Social Media

With each passing day, we face a changing environment. Nowhere else is this more true or more important or more critical to your marketing efforts than on the internet. Keeping pace with web technology is difficult, time-consuming and altogether – a total necessity. It’s for this reason alone you should engage with a reputable and web-savvy design group who understands that change is the only constant. We might recommend you check us out: SeodaPop.com

There’s little question that the internet now powers the conversations about our brands. The internet has enabled new critical points-of-sale that also enhance person-to-person communication. From online to offline, we need to work to design a website that can handle your image, your brand and how it talks to your customers and ultimately takes their order.

Still, the fundamentals of marketing (and great brand design) that worked in the consumer marketplace yesterday, will probably work again tomorrow – we just need to adapt these marketing fundamentals to the changing environment. Creativity and remarkable design still win peoples’ hearts, but now – with the pervasive nature of the internet, there’s more work that goes into finding that creativity and developing that remarkable design.

Now, more than ever, when we design, it’s important that we ride with the trends. A trend is a pattern, an accumulation of sometimes intangible data that indicates that a progression is becoming the basic estimation of the future. Did you ever think your society, your community, would be so closely tied to the technology you use?

The future of your business is part of an eco-system of trends that interact with each other. Wouldn’t things be different for the music recording industry if it recognized the trend in how people were listening to music, and perhaps bought the right to MP3 technology?

Fads are short-lived and themes are time-sensitive, but trends are the fact-based movements that we rely on to guide the marketing tactics of our business. Fads aren’t all bad, because a fad helps awaken us to the bigger trends that are happening around us – sometimes even before we’re aware of it. But, at SeodaPop that’s our job – to pay attention to the fads and ride the trends as we see the advantages they bring to us and our clients.

So, what’s the trend we’re riding now (and for the future)? We know that consumers are now media producers and information distributors. Does your website let your customer be a distributor of your information? Shouldn’t it?

Call Us Today (800) 277-9389    or send us a message with your thoughts and questions

6 reasons why creating a website yourself just does not work!

By | Search Engine Optimization, Services, Web Design

Here at SeodaPop, website design isn’t exactly the most sought-after service. While there aren’t tens-of-thousands of businesses here, compared to larger cities, the small towns still have enough businesses that can use a website designer. And depending on the business you’re in, having a full-blown website that is handcrafted may not be the best option. Read More