With each passing day, we face a changing environment. Nowhere else is this more true or more important or more critical to your marketing efforts than on the internet. Keeping pace with web technology is difficult, time-consuming and altogether – a total necessity. It’s for this reason alone you should engage with a reputable and web-savvy design group who understands that change is the only constant. We might recommend you check us out: SeodaPop.com
There’s little question that the internet now powers the conversations about our brands. The internet has enabled new critical points-of-sale that also enhance person-to-person communication. From online to offline, we need to work to design a website that can handle your image, your brand and how it talks to your customers and ultimately takes their order.
Still, the fundamentals of marketing (and great brand design) that worked in the consumer marketplace yesterday, will probably work again tomorrow – we just need to adapt these marketing fundamentals to the changing environment. Creativity and remarkable design still win peoples’ hearts, but now – with the pervasive nature of the internet, there’s more work that goes into finding that creativity and developing that remarkable design.
Now, more than ever, when we design, it’s important that we ride with the trends. A trend is a pattern, an accumulation of sometimes intangible data that indicates that a progression is becoming the basic estimation of the future. Did you ever think your society, your community, would be so closely tied to the technology you use?
The future of your business is part of an eco-system of trends that interact with each other. Wouldn’t things be different for the music recording industry if it recognized the trend in how people were listening to music, and perhaps bought the right to MP3 technology?
Fads are short-lived and themes are time-sensitive, but trends are the fact-based movements that we rely on to guide the marketing tactics of our business. Fads aren’t all bad, because a fad helps awaken us to the bigger trends that are happening around us – sometimes even before we’re aware of it. But, at SeodaPop that’s our job – to pay attention to the fads and ride the trends as we see the advantages they bring to us and our clients.
So, what’s the trend we’re riding now (and for the future)? We know that consumers are now media producers and information distributors. Does your website let your customer be a distributor of your information? Shouldn’t it?
Here at SeodaPop, website design isn’t exactly the most sought-after service. While there aren’t tens-of-thousands of businesses here, compared to larger cities, the small towns still have enough businesses that can use a website designer. And depending on the business you’re in, having a full-blown website that is handcrafted may not be the best option. Read More
How do you know where your website visitors are coming from? How did they find your site? Which keyword phrases did they insert into Google to find you? Google Analytics answers these questions and more. It’s your web development tool for discovering how to maximize your site’s ability to attract customers.
There are countless reasons why we should demand that net neutrality remain the law. starting by the fact that we all would like to be able to access internet without having certain companies content shoved down our throats. Here we bring you a few of our favorite arguments from across the web that truly show why net neutrality is so important.
One of the most asked questions we get from our client is “How much should I pay for my SEO?”.
With a simple search, you can find SEO services starting from $5.00 per month and going up all the way to thousands of dollars per month. We like to compare those price with “the suit analogy”. Read More
As developers, it’s easy to get stuck creating websites for one industry as many new clients come through referrals. It can be good to become a specialist in one field, as you’ll have a great portfolio of websites to attract new clients within that field, but this can also become repetitive.
Although there are a growing number of touch points in the B2B network, such as social networks, blogs and press releases, one touch point that remains critical is B2B Email Marketing. B2B marketers still view emails as the most personal tool in generating and nurturing leads, and building brands.
According to eMarketer, there will be approximately 236 million U.S. email users b y 2017. This reality underscores the importance of a solid B2B Email Marketing strategy today and in the future. However, there are several common mistakes marketers make when it comes to email marketing.
WordPress has an unfair reputation for having poor security. It has been around for a very long time and is extremely popular, powering almost 30% of the web. As a consequence, a vulnerability or successful attack on a prominent website becomes big news – and WordPress becomes the scapegoat.
There are two key reasons that news of successful attacks are not representative of WordPress as a secure Content Management System:
SeodaPop is located in the beautiful city of Irvine, California. With more than 15 years experience in marketing our SEO company in Irvine can help you achieve your marketing goals. We offer wide variety of services such as online marketing, SEO, web development, and web server optimization. We are dedicated to help our customers to meet with theirs. If you are a local business and would like to have a local marketing firm besides you, give us a call at 800-277-9389 and we can help you achieve your goals .
We have gotten some feedback from customers that would love to be able to do their marketing by themselves. For those customers we are preparing our own online course, a sort of “do it yourself” marketing. This course will be based on 6 month online training program. The agenda for this course will be the following :
conversion funnel creation
best analytics and low cost tools
Domain setup for email marketing
Lading page creation and marketing
Setting up google AdWords and analytics
setting up life cycle stage
Social Media marketing and management
Local business listing and management
Call to action and landing page setup
As usual we hope this information can be of help to you, and if interested we will keep you updated with the changes and the course development. You can always contact us HERE if you have any questions. We’ll see you soon.