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B2B Email Marketing: 10 Mistakes You’re Probably Making

By | Marketing, Search Engine Optimization, SEO, Services


Although there are a growing number of touch points in the B2B network, such as social networks, blogs and press releases, one touch point that remains critical is B2B Email Marketing. B2B marketers still view emails as the most personal tool in generating and nurturing leads, and building brands.

According to eMarketer, there will be approximately 236 million U.S. email users b y 2017. This reality underscores the importance of a solid B2B Email Marketing strategy today and in the future. However, there are several common mistakes marketers make when it comes to email marketing.

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Is WordPress Secure?

By | Services, Web Design

WordPress has an unfair reputation for having poor security. It has been around for a very long time and is extremely popular, powering almost 30% of the web. As a consequence, a vulnerability or successful attack on a prominent website becomes big news – and WordPress becomes the scapegoat.

There are two key reasons that news of successful attacks are not representative of WordPress as a secure Content Management System:

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SeodaPop: Irvine’s finest SEO company

By | Marketing, SEO, Services, Web Design

SeodaPop is located in the beautiful city of Irvine, California. With more than 15 years experience in marketing our SEO company in Irvine can help you achieve your marketing goals. We offer wide variety of services such as online marketing, SEO,  web development, and web server optimization.  We are dedicated to help our customers to meet with theirs. If you are a local business and would like to have a local marketing firm besides you, give us a call at 800-277-9389 and we can help you achieve  your goals .

We have gotten some feedback from customers that would love to be able to do their marketing by themselves. For those customers we are preparing our own online course, a sort of “do it yourself” marketing. This course will be based on 6 month online training program. The agenda for this course will be the following  :

  1. Website optimization

  2. conversion funnel creation

  3. tag implementation

  4. best analytics and low cost tools

  5. Domain setup for email marketing

  6. Lading page creation and marketing

  7. Setting up google AdWords and analytics

  8. setting up life cycle stage

  9. Social Media marketing and management

  10. Local business listing and management

  11. Call to action and landing page setup

As usual we hope this information can be of help to you, and if interested we will keep you updated with the changes and the course development. You can always contact us HERE if you have any questions. We’ll see you soon.




Double Click: 5 things you must know about it.

By | SEO, Services


DoubleClick is a Google-owned search management platform, helping agencies and marketers manage large search marketing campaigns, across multiple engines and media channels. It allows marketers to save time, reduce a lot of complexity and have the ability to make better decisions, increasing the return on investment for search campaigns.

Unlike Adwords or Bing ads which are free platforms, DoubleClick comes with a price tag. But is it worth it? Here are five reasons why you should highly consider taking the leap.

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By | Marketing, Search Engine Optimization, Services, Uncategorized


As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix. But we’ll also be the first to tell you that SEO works best when it’s not a standalone strategy. For starters, it takes time to build and maintain a search engine results presence that generates results. As search engine traffic builds to a website over time, it’s necessary to invest in other online marketing tactics that will drive traffic in the interim. Here you have some good examples.

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What is Inbound Marketing and how to use it to attract new Leads?

By | Marketing, SEO, Services, Uncategorized

Discover with us what exactly is Inbound Marketing and how this clever strategy can help you reach a broader spectrum of leads.

With the popularity and recent boom of Content Marketing we are sure that more than once you have heard of Inbound Marketing, but, what is it exactly?. Inbound Marketing is one of the most effective strategies to attract leads and convert them into clients.

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Is There a Difference Between Web Designer and Web Developer?

By | Marketing, Services, Web Design

The answer is yes! Although web designers and web developers both work in the building process of a website, their skills both focus on different aspect of the website development.

In short, the web designer will focus more on the aesthetics and visuals of a website, such as color, the elements layout and its usability. On the other hand web developers will focus on the actual functions of a website by using HTML, Java script, and back end programming languages to develop the functionality of the website.

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