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Is It OK To Follow The Trends?

By | Brand, Search Engine Optimization, SEO, Services, Social Media

With each passing day, we face a changing environment. Nowhere else is this more true or more important or more critical to your marketing efforts than on the internet. Keeping pace with web technology is difficult, time-consuming and altogether – a total necessity. It’s for this reason alone you should engage with a reputable and web-savvy design group who understands that change is the only constant. We might recommend you check us out: SeodaPop.com

There’s little question that the internet now powers the conversations about our brands. The internet has enabled new critical points-of-sale that also enhance person-to-person communication. From online to offline, we need to work to design a website that can handle your image, your brand and how it talks to your customers and ultimately takes their order.

Still, the fundamentals of marketing (and great brand design) that worked in the consumer marketplace yesterday, will probably work again tomorrow – we just need to adapt these marketing fundamentals to the changing environment. Creativity and remarkable design still win peoples’ hearts, but now – with the pervasive nature of the internet, there’s more work that goes into finding that creativity and developing that remarkable design.

Now, more than ever, when we design, it’s important that we ride with the trends. A trend is a pattern, an accumulation of sometimes intangible data that indicates that a progression is becoming the basic estimation of the future. Did you ever think your society, your community, would be so closely tied to the technology you use?

The future of your business is part of an eco-system of trends that interact with each other. Wouldn’t things be different for the music recording industry if it recognized the trend in how people were listening to music, and perhaps bought the right to MP3 technology?

Fads are short-lived and themes are time-sensitive, but trends are the fact-based movements that we rely on to guide the marketing tactics of our business. Fads aren’t all bad, because a fad helps awaken us to the bigger trends that are happening around us – sometimes even before we’re aware of it. But, at SeodaPop that’s our job – to pay attention to the fads and ride the trends as we see the advantages they bring to us and our clients.

So, what’s the trend we’re riding now (and for the future)? We know that consumers are now media producers and information distributors. Does your website let your customer be a distributor of your information? Shouldn’t it?

Call Us Today (800) 277-9389    or send us a message with your thoughts and questions

6 reasons why creating a website yourself just does not work!

By | Search Engine Optimization, Services, Web Design

Here at SeodaPop, website design isn’t exactly the most sought-after service. While there aren’t tens-of-thousands of businesses here, compared to larger cities, the small towns still have enough businesses that can use a website designer. And depending on the business you’re in, having a full-blown website that is handcrafted may not be the best option. Read More

B2B Email Marketing: 10 Mistakes You’re Probably Making

By | Marketing, Search Engine Optimization, SEO, Services

 

Although there are a growing number of touch points in the B2B network, such as social networks, blogs and press releases, one touch point that remains critical is B2B Email Marketing. B2B marketers still view emails as the most personal tool in generating and nurturing leads, and building brands.

According to eMarketer, there will be approximately 236 million U.S. email users b y 2017. This reality underscores the importance of a solid B2B Email Marketing strategy today and in the future. However, there are several common mistakes marketers make when it comes to email marketing.

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Is WordPress Secure?

By | Services, Web Design

WordPress has an unfair reputation for having poor security. It has been around for a very long time and is extremely popular, powering almost 30% of the web. As a consequence, a vulnerability or successful attack on a prominent website becomes big news – and WordPress becomes the scapegoat.

There are two key reasons that news of successful attacks are not representative of WordPress as a secure Content Management System:

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SeodaPop: Irvine’s finest SEO company

By | Marketing, SEO, Services, Web Design

SeodaPop is located in the beautiful city of Irvine, California. With more than 15 years experience in marketing our SEO company in Irvine can help you achieve your marketing goals. We offer wide variety of services such as online marketing, SEO,  web development, and web server optimization.  We are dedicated to help our customers to meet with theirs. If you are a local business and would like to have a local marketing firm besides you, give us a call at 800-277-9389 and we can help you achieve  your goals .

We have gotten some feedback from customers that would love to be able to do their marketing by themselves. For those customers we are preparing our own online course, a sort of “do it yourself” marketing. This course will be based on 6 month online training program. The agenda for this course will be the following  :

  1. Website optimization

  2. conversion funnel creation

  3. tag implementation

  4. best analytics and low cost tools

  5. Domain setup for email marketing

  6. Lading page creation and marketing

  7. Setting up google AdWords and analytics

  8. setting up life cycle stage

  9. Social Media marketing and management

  10. Local business listing and management

  11. Call to action and landing page setup

As usual we hope this information can be of help to you, and if interested we will keep you updated with the changes and the course development. You can always contact us HERE if you have any questions. We’ll see you soon.

 

 

 

Double Click: 5 things you must know about it.

By | SEO, Services

 

DoubleClick is a Google-owned search management platform, helping agencies and marketers manage large search marketing campaigns, across multiple engines and media channels. It allows marketers to save time, reduce a lot of complexity and have the ability to make better decisions, increasing the return on investment for search campaigns.

Unlike Adwords or Bing ads which are free platforms, DoubleClick comes with a price tag. But is it worth it? Here are five reasons why you should highly consider taking the leap.

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