Category

SEO

Is It OK To Follow The Trends?

By | Brand, Search Engine Optimization, SEO, Services, Social Media

With each passing day, we face a changing environment. Nowhere else is this more true or more important or more critical to your marketing efforts than on the internet. Keeping pace with web technology is difficult, time-consuming and altogether – a total necessity. It’s for this reason alone you should engage with a reputable and web-savvy design group who understands that change is the only constant. We might recommend you check us out: SeodaPop.com

There’s little question that the internet now powers the conversations about our brands. The internet has enabled new critical points-of-sale that also enhance person-to-person communication. From online to offline, we need to work to design a website that can handle your image, your brand and how it talks to your customers and ultimately takes their order.

Still, the fundamentals of marketing (and great brand design) that worked in the consumer marketplace yesterday, will probably work again tomorrow – we just need to adapt these marketing fundamentals to the changing environment. Creativity and remarkable design still win peoples’ hearts, but now – with the pervasive nature of the internet, there’s more work that goes into finding that creativity and developing that remarkable design.

Now, more than ever, when we design, it’s important that we ride with the trends. A trend is a pattern, an accumulation of sometimes intangible data that indicates that a progression is becoming the basic estimation of the future. Did you ever think your society, your community, would be so closely tied to the technology you use?

The future of your business is part of an eco-system of trends that interact with each other. Wouldn’t things be different for the music recording industry if it recognized the trend in how people were listening to music, and perhaps bought the right to MP3 technology?

Fads are short-lived and themes are time-sensitive, but trends are the fact-based movements that we rely on to guide the marketing tactics of our business. Fads aren’t all bad, because a fad helps awaken us to the bigger trends that are happening around us – sometimes even before we’re aware of it. But, at SeodaPop that’s our job – to pay attention to the fads and ride the trends as we see the advantages they bring to us and our clients.

So, what’s the trend we’re riding now (and for the future)? We know that consumers are now media producers and information distributors. Does your website let your customer be a distributor of your information? Shouldn’t it?

Call Us Today (800) 277-9389    or send us a message with your thoughts and questions

Brand Building: a Corner Stone for Your Business

By | Marketing, SEO, Social Media, Uncategorized, Web Design

With more and more social media channels popping up online Brand Building becomes one of the things you want to pay attention to, maintaining a consistent brand identity across each of them is taking on added challenge. This is magnified by the fact that there is a greater diversity in how communication is made through the different platforms, the medium the users choose to use and the type of audience they want to reach.

Read More

B2B Email Marketing: 10 Mistakes You’re Probably Making

By | Marketing, Search Engine Optimization, SEO, Services

 

Although there are a growing number of touch points in the B2B network, such as social networks, blogs and press releases, one touch point that remains critical is B2B Email Marketing. B2B marketers still view emails as the most personal tool in generating and nurturing leads, and building brands.

According to eMarketer, there will be approximately 236 million U.S. email users b y 2017. This reality underscores the importance of a solid B2B Email Marketing strategy today and in the future. However, there are several common mistakes marketers make when it comes to email marketing.

Read More

Alt Text: One of the secrets to outstanding SEO

By | Marketing, SEO, Uncategorized

Alt Text’ stands for alternative text – it provides a text fallback for your images if they cannot be loaded.

When you go surfing the net, reading articles, looking at websites, scrolling down your favorite Blog. Most of the times you’ll find at least one image integrated to this cases, but, what happens when you cannot see this image?. SEO tell you that adding an Image to your post or page will improve the likelihood of you being seen and so, catching the attention of your prospects. Here, we invite you to explore the benefits of going just one step further and expand your knowledge about images and their hidden potential.

Read More