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SEO

website coding, small business website creation

Small Business Websites are important: Here’s WHY

By | Brand, Marketing, Search Engine Optimization, SEO, Services | No Comments

Nowadays it’s more common for a business to have their own websites than it is not to. Generally speaking,  as a result of this, consumers tend to be turned off by companies that don’t have one. Therefore it’s important to have a web presence even if you have a small business. Especially because a website gives your business credibility as it puts the business out there and makes itself known. Modern consumers expect it, and it instantly gives businesses credibility. Other than credibility there are a few more reasons why small business should have a website and that’s what we are going to talk about on this post.

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Why is SEO so important for Local Businesses

By | Search Engine Optimization, SEO | No Comments

SEO is one of the most misunderstood and misinterpreted terms in the world of digital marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.

I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers.

Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behaviour.

Toys R Us, for example, they didn’t look into the future, and they made the wrong investment. They laughed in the face of SEO and the advantages of having an online presence and now SEO gets the final laugh.

Do you need help with an Search Engine Optimization Strategy in Toronto? We are the leading San Dieg SEO Company and always offer free consultations.

You can also send us a message or Call Us Today (800) 277-9389

one image is worth a thousand words

What you see and what you don’t: Alt Tag

By | Search Engine Optimization, SEO, Services | No Comments

No matter what type of business you run, the images published on your website play a big role in increasing your site traffic. Using images in a website is tricky, as each file must be properly sized, formatted and tagged in order to be effective. It’s well worth the effort, however, as images that are correctly processed before being published will have a big impact on your site. Read More

6 Tips to keep up with today’s technology

By | Search Engine Optimization, SEO | No Comments

Everyone loves their devices!  I know I do. Computers and technology are so awesome until they don’t work. As a tech expert, it’s pretty easy for us to troubleshoot issues and resolve them.  I know it’s a very frustrating situation that can push you over the edge and make you want to toss your device out the nearest window. Relax and don’t panic.  Most technology and computer problems are not fatal. In fact, most of them are very simple to fix. Take my hand.  I’m going to show you how to fix the most common technology issue you may encounter when using devices at home or at work.

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Buyer Personas

By | Google Analytics, SEO | No Comments

Ii is important to know the different traits that make your target audience, what they do, and what they need so you can communicate with them in the most relevant way possible.

If you only generate a few leads a month, this is easy to do manually by looking up the company’s website, finding the person on LinkedIn, and making your best judgment about the optimal approach to follow up. But as you attract a greater audience using content marketing, you can no longer do this manually because you’ll be generating many more leads, and your time will need to be focused on creating new content and following up on your growing pipeline of sales-qualified leads. So you need an automated way to bucket leads by common care-about, so you can more effectively nurture them using marketing.

To do this, you need to create buyer personas.

Buyer personas are fictional representations of your ideal customers based on real data pertaining to customer demographics and online behavior as well as your educated speculation about their personal histories, motivations, and concerns. With personas, you can put faces to your customer segments and have the ability to better customize your marketing efforts – from messaging to activity selection – and make a greater impact with your prospects.

For example, CEO Charlie, who is a business executive and cares most about cost and long-term support. Another persona may be Engineer Elise, an engineering manager or staff member who wants to know very specifically about the technical capabilities of your product or how you deliver a service. With your personas defined, you can more easily visualize your target audience and plan your segmented communication with them.

To create a buyer persona, identify the following type of information:

  1. Who are they? Demographics such as gender, age, and education
  2. What is their job? Data such as title, company size, industry, and general job responsibilities
  3. What is a day in their life like? Describe what an average day is like for them, who they are dealing with, and what decisions they are making
  4. What are their primary pain points? Describe the primary challenges they are trying to overcome that relate to your products and services
  5. What do they value most and what are their goals? Explain what they value most in making a purchase decision (price, support, etc.), what they are trying to accomplish in each application
  6. Where do they go for information? Identify the primary sources they use to gather information in their research and purchase decision process
  7. What’s important to them in selecting a vendor? List what is most important, such as being a technology leader, having proven experience, being a domain expert, etc.
  8. What are their most common objections? List the reasons you hear most often for why your solutions won’t meet their needs

It’s best to limit the number of personas to three when you first start and then build from this level to further refine your personas and generate new ones as needed.

Once you have your buyer personas defined, you can be much smarter about your monthly content calendar planning and lead nurturing efforts. A new lead generated from a white paper or other premium content isn’t necessarily ready to speak with sales or make a purchase from you. You need to nurture that person over time, building trust and credibility between your company and the lead as he or she gains knowledge of your products and services.

If you want to know more about Buyer Personas or you want to ask any other questions Call Us Today (800) 277-9389  or leave us a message here and one of our representatives will be happy to assist you!