SEO (Search Engine Optimization), is one of the greatest tools in internet. A well-planned SEO strategy will help you to draw more traffic to your website, and make your content and services to reach more people. It’s all about the keywords. Or it isn’t? As great as it is, SEO is also complex and requires more than just keywords in order to provide results. SEO mistakes happen, and they happen all the time! If you’re sure you’re that you use a great SEO plan, then go ahead and keep being awesome. But if you’re trying but you find yourself struggling, then it is possible that you’re guilty for one of these common SEO mistakes. Read More
There are so many terms about digital marketing and you’re confused? Don’t worry, we got you covered! With numerous methods to advertise your business in this digital era, the possibilities are endless. But which one is the best for your business? Start by identifying the benefits of each before you decide. Inbound marketing is a great tool on your way to achieve your marketing goals. Read More
As you’re about to learn, technical SEO is crucial if you want to rank for your most important keywords. Without good technical SEO, you could end up with the visibility of a short kid standing in the back row of a team picture.
But don’t worry. There’s good news: once you start digging in, technical SEO is not nearly as hard or complicated as it sounds. In most cases, it’s a fairly straightforward task that you can get the hang of relatively quickly, and you won’t even have to go back to College for a degree to do it.
SEO is how search engines determine which websites deserve to have a superior rank than others based on what has been searched for. SEO is crucial because it eliminates and minimizes the ability to manipulate the search results so that sites with the most pages or links aren’t persistently ranked #1. With that said, highly ranked websites are strongly correlated with websites that appeal to visitors and meet the criteria that they are seeking for.
Nowadays it’s more common for a business to have their own websites than it is not to. Generally speaking, as a result of this, consumers tend to be turned off by companies that don’t have one. Therefore it’s important to have a web presence even if you have a small business. Especially because a website gives your business credibility as it puts the business out there and makes itself known. Modern consumers expect it, and it instantly gives businesses credibility. Other than credibility there are a few more reasons why small business should have a website and that’s what we are going to talk about on this post.
SEO is one of the most misunderstood and misinterpreted terms in the world of digital marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.
I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers.
Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behaviour.
Toys R Us, for example, they didn’t look into the future, and they made the wrong investment. They laughed in the face of SEO and the advantages of having an online presence and now SEO gets the final laugh.