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Search Engine Optimization

Is It OK To Follow The Trends?

By | Brand, Search Engine Optimization, SEO, Services, Social Media

With each passing day, we face a changing environment. Nowhere else is this more true or more important or more critical to your marketing efforts than on the internet. Keeping pace with web technology is difficult, time-consuming and altogether – a total necessity. It’s for this reason alone you should engage with a reputable and web-savvy design group who understands that change is the only constant. We might recommend you check us out: SeodaPop.com

There’s little question that the internet now powers the conversations about our brands. The internet has enabled new critical points-of-sale that also enhance person-to-person communication. From online to offline, we need to work to design a website that can handle your image, your brand and how it talks to your customers and ultimately takes their order.

Still, the fundamentals of marketing (and great brand design) that worked in the consumer marketplace yesterday, will probably work again tomorrow – we just need to adapt these marketing fundamentals to the changing environment. Creativity and remarkable design still win peoples’ hearts, but now – with the pervasive nature of the internet, there’s more work that goes into finding that creativity and developing that remarkable design.

Now, more than ever, when we design, it’s important that we ride with the trends. A trend is a pattern, an accumulation of sometimes intangible data that indicates that a progression is becoming the basic estimation of the future. Did you ever think your society, your community, would be so closely tied to the technology you use?

The future of your business is part of an eco-system of trends that interact with each other. Wouldn’t things be different for the music recording industry if it recognized the trend in how people were listening to music, and perhaps bought the right to MP3 technology?

Fads are short-lived and themes are time-sensitive, but trends are the fact-based movements that we rely on to guide the marketing tactics of our business. Fads aren’t all bad, because a fad helps awaken us to the bigger trends that are happening around us – sometimes even before we’re aware of it. But, at SeodaPop that’s our job – to pay attention to the fads and ride the trends as we see the advantages they bring to us and our clients.

So, what’s the trend we’re riding now (and for the future)? We know that consumers are now media producers and information distributors. Does your website let your customer be a distributor of your information? Shouldn’t it?

Call Us Today (800) 277-9389    or send us a message with your thoughts and questions

6 reasons why creating a website yourself just does not work!

By | Search Engine Optimization, Services, Web Design

Here at SeodaPop, website design isn’t exactly the most sought-after service. While there aren’t tens-of-thousands of businesses here, compared to larger cities, the small towns still have enough businesses that can use a website designer. And depending on the business you’re in, having a full-blown website that is handcrafted may not be the best option. Read More

Net Neutrality: What Is It And How Does It Affect You?

By | Search Engine Optimization, Social Media

When you go online you have certain expectations. You expect to be connected to whatever website you want. You expect that your cable or phone company isn’t messing with the data and is connecting you to all websites, applications and content you choose. You expect to be in control of your internet experience.

When you use the Internet you expect Net Neutrality.

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B2B Email Marketing: 10 Mistakes You’re Probably Making

By | Marketing, Search Engine Optimization, SEO, Services

 

Although there are a growing number of touch points in the B2B network, such as social networks, blogs and press releases, one touch point that remains critical is B2B Email Marketing. B2B marketers still view emails as the most personal tool in generating and nurturing leads, and building brands.

According to eMarketer, there will be approximately 236 million U.S. email users b y 2017. This reality underscores the importance of a solid B2B Email Marketing strategy today and in the future. However, there are several common mistakes marketers make when it comes to email marketing.

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Orange County: Is SEO a good strategy?

By | Marketing, Search Engine Optimization, SEO

How important is it for an Orange County business to have SEO?

Online businesses have become gradually competitive and only the best companies become  successful. Your online marketing team should be very skilled and that’s why you should hire great SEO experts. Search engine optimization helps you optimize your online existence and helps you advance more exposure for your website. As much as we need SEO for the growth of our online businesses, it’s one of the most challenging features of managing a corporate online.

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IMPROVE YOUR SEO WITH THESE 5 ONLINE MARKETING TACTICS

By | Marketing, Search Engine Optimization, Services, Uncategorized

 

As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix. But we’ll also be the first to tell you that SEO works best when it’s not a standalone strategy. For starters, it takes time to build and maintain a search engine results presence that generates results. As search engine traffic builds to a website over time, it’s necessary to invest in other online marketing tactics that will drive traffic in the interim. Here you have some good examples.

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Does E-mail Marketing really WORKS?

By | Marketing, Search Engine Optimization, SEO, Uncategorized

DO NOT send out emails before reading this post!!

As you may know Email Marketing is a very important tool when it comes to building a strong community for your business. Keeping in contact with your leads and existing clients, asking for feedback, showing that you care, getting “personal”with your clients. But If your idea of Email Marketing centers on crafting better subject lines and tweaking the design, you’re doing it wrong. It’s just that simple.

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