vWhat is retargeting and how does it work?

Retargeting: How Does It Work And What Are The Benefits?

By Ecommerce, Marketing, Search Engine Optimization, SEO

You heard about targeting audience in marketing terms, but what about retargeting? Retargeting is a great tool to help you optimize your website in order to increase the leads you gain from your marketing campaign. If you’re interested to know more details about how retargeting works and how your business can benefit from it, then you’re reading the right article. Ready, set, scroll!  Read More

Start Your Own Conversion Optimization Strategy

Start Your Own Conversion Optimization Strategy

By Ecommerce, Marketing

In 2019, there are several trends, tools, and methods that marketers have to adapt. And given that customers nowadays are more educated than ever, it’s important to always be updated with everything new. Whether you use social media, content marketing, search engine optimization, or all of them together, you are doing nothing without a conversion optimization strategy! Because at the end of the day, all that matters is the profit that you make. That’s why you are in business, and that’s why you spend money, and time on marketing campaigns. As you’re about to read, I’ll explain you what a conversion optimization strategy is, and how you can make a great one for your business! Sounds interesting? Scroll down your page for more! Read More

Cold Leads: Tips to Convince and Convert

Cold Leads: Tips to Convince and Convert

By Ecommerce, Marketing, Social Media

Many people will say that cold leads are dead nowadays, but others will argue that they are still standing strong. To be honest, there is not an absolute yes or no to this question, and the truth lies somewhere in between. What is for sure, they don’t work well for every business and for all the consumers. With that being said, it’s easy to understand that you need a balance in order to see results. If you’re a dedicated believer of cold calls and cold emails, then you’re reading the right article. I gathered few tips and tricks on how to effectively approach people, and generate sales through cold leads. Sounds interesting? Check them out.  Read More

Starter's Pack For Effective Email Marketing

Starter’s Pack For Effective Email Marketing

By Ecommerce, Marketing, Mobile E-commerce

Does email marketing work? Yes, it does. Does it work without you putting effort? No, it doesn’t. Email marketing can be complex, but extremely powerful at the same time. Did you try to implement an email strategy for your marketing purposes but you didn’t get the results you were expecting? Are you thinking to implement a new email marketing for your business? If your answer is yes, then you’re reading the right article. Read More

Google Adwords Alternatives

By Adwords, Ecommerce, SEO

When it comes to running a PPC campaign, the first name that comes to your mind is AdWords from Google. While this is a really good ad network, it is also a very expensive one. Even with careful keyword selection and targeting, it is not an exception to pay more for AdWords ads than you make in revenue. Cost is the main reason to look for alternatives to AdWords. Fortunately, such alternatives do exist and the best is that some of them could even outperform AdWords in terms of return on investment. Here are 12 great AdWords alternatives to consider. Read More