DO NOT send out emails before reading this post!!
As you may know Email Marketing is a very important tool when it comes to building a strong community for your business. Keeping in contact with your leads and existing clients, asking for feedback, showing that you care, getting “personal”with your clients. But If your idea of Email Marketing centers on crafting better subject lines and tweaking the design, you’re doing it wrong. It’s just that simple.
A buyer persona is a semi-fictional representation of your ideal customer and/or prospect.
It is created based on their demographics, behavior, needs, motivations etc. Simply put, you have to think about “getting into your client’s shoes” to try to understand what is it that they need from you.
Discover with us what exactly is Inbound Marketing and how this clever strategy can help you reach a broader spectrum of leads.
With the popularity and recent boom of Content Marketing we are sure that more than once you have heard of Inbound Marketing, but, what is it exactly?. Inbound Marketing is one of the most effective strategies to attract leads and convert them into clients.
The answer is yes! Although web designers and web developers both work in the building process of a website, their skills both focus on different aspect of the website development.
In short, the web designer will focus more on the aesthetics and visuals of a website, such as color, the elements layout and its usability. On the other hand web developers will focus on the actual functions of a website by using HTML, Java script, and back end programming languages to develop the functionality of the website.
Have you ever considered what the most effective method of marketing you can apply to your business?
Have you ever heard of inbound marketing? Inbound marketing refers to a modern process of attracting prospects strategically through content creation in an organic search traffic. Inbound marketing is not only better in attracting new clients, but it is also easier to track return on investment than conventional marketing.
Have you ever wondered what the key to successful marketing is? How do you reach possible clients? Or give your business more exposure? In this interview with one of our many clients Mel Zadeh, we will go through the different things that have worked for his clientele. Read More
“How do I measure my website load speed?”
And, how does website load speed perform on mobile devices? The best tool you can use to answer this question is the PageSpeed Insights from Google. It is easy to use, and it gives you an insight on website speed load on both, mobile phone, and desktop computers. In this post we will go through the topics PageSpeed tests, on your website. Read More
In this series of articles we will discuss how to optimize your online tools to answer "how to find customers" question.Please follow us and Let us know your success.
So you started a new business, or you want to expand your business, congratulations! Having a business does not mean that you will generate revenue instantly though, in order for your business to be successful you have to have customers.But:
Targeted marketing like every other concept has its pros and cons. For instance, in 1990s Erick Larson, the author of The Naked Consumer raises some concerns about targeted psychographics and targeted advertising. He started his book with the letter that he receives for his daughter’s birthday, and he mentioned his concerns that how the marketers know everything about his private life. He realized that, marketers try to get as much information as they can. Then offer him and his family substantial amount of goods based on his personal information. Then he mentioned technology and the way technology helps marketers to gather more information. For instance, he mentioned barcode readers that can read barcodes in the shopping centers. Marketers gather the scanners’ data in order to evaluate the market and sell more to consumers. Finally, he mentioned his concerns about his privacy, and the way he feels that he does not have privacy anymore and marketers know him even better than himself. Read More