was successfully added to your cart.

Cart

Creating The Right Email For Your Business

7 Tips For Your Email List

By | email listing, Newsletter, Search Engine Optimization, SEO, Services | No Comments

According to a recent report, we spend about 29% of our workdays in our email inbox. That’s more time and attention than we give to any single website, social media platform, or possibly even to our significant other.

Email also converts at a much higher rate than social media. When it comes to reads and click-throughs, email obliterates every social media platform.

It is believed that email converts at 3.2%, whereas social media hovers around 0.6%. Mileage here varies though, because our own list converts at 56% for opens and 28% for click-throughs, whereas my tweets only convert at less than 1% for clicks.

1. Content
The most important way to build your list is the most difficult-your newsletter has to be really valuable and interesting to your readers. So valuable that they want to share it with others. Save and use your best content for your list.

2. Value
Don’t just tell people to sign up for your list on your website, give them specific reasons why it’s valuable to them. Why do they need to be on the list? What’s in it for them? What do they get specifically if they sign up? “Sign up to get my free newsletter” is boring and non-specific; don’t use this phrase. I recommend offering discounts and monthly free giveaways.

3. Focus
Make your website a massive funnel that drives signups as its main goal. Use your signup form as the star of your homepage. Place it after every page or blog post, and even make a landing page for it.  What’s a newsletter landing page? A page where the sole focus is the signup box–listing what the newsletter is about, what its value is, and social proof if there is some.

4. Promotion
Use your mailing list landing page URL in your social media profiles, add it to your email signature, link to it from all guest posts you write and even add it to business cards or print marketing. Anywhere you can mention your business, mention your newsletter.

5. Consistency
The more important you make your list, the more important your subscribers will feel it is. Establish a schedule for emails and stick to it. Connecting with your list consistently should be a top priority for your business, not something you’ll get to “later.”

6. Personalization
Customize the content in your signup process to make it sound like you. All newsletter software lets you tweak the wording on the confirmation email, the welcome email, and even the URL to which you send your new subscribers. Use this!

Also, write every newsletter like you’re writing to that one person individually, not as a company selling to their “subscribers.” Let your personality shine through, but don’t be creepy about it (e.g., using a person’s name six times in the copy).

7. Incentive
People are not interested in a boring free e-book to sign up, because that’s what everyone does. So, What can you offer that’s actually valuable? Different? Specifically made for the type of subscribers you want to attract? If you aren’t sure what the incentive should be, think about the types of questions your audience routinely asks you. How can you package the answers in a quick and easy-to-digest bonus?

To conclude, it’s not the size of your list, it’s the quality of the people on it. A list of 1,000 energized people, ready to buy your next product or service, is far more valuable than a list of 10,000 who rarely open emails and can’t remember why they signed up in the first place.  Also, I would recommend Mail Chimp as a great resource to store and blast news to your newsletter list.

We can help you with this and much more, SeodaPop focus in Web Development and Marketing and one of our specialists will be happy to help you with any questions you may have! Call Us Today (800) 277-9389  or
Leave us a message HERE, we will contact you back within 24hrs.

 

How to Get More Out of Your Marketing Funnel

How to Get the Most Out of Your Marketing Funnel

By | Marketing | No Comments

Having trouble to make your marketing funnel to convert into paying customers? Don’t worry, there are ways that can help you to increase your conversions and make more profit. Understanding the meaning, as well as the correct process of a sales or marketing funnel, can be greatly beneficial for your business. Seodapop prepared for you a list with some helpful tips, to help you achieve your marketing goals. Check them out!  Read More

Up Your Customer Service Game Through Social Media

Up Your Customer Service Game Through Social Media

By | Marketing, Social Life, Social Media | No Comments

The whole social media thing started as a platform for old friends to connect, share and engage with others. Then other channels popped out as platforms for people to express their feelings, thoughts, work, art, and many more. Today, even though the engagement is still a big thing on social media, we are far from their primary use. Today, social media are major business platforms, that help companies to connect with their customers, engage with their brands, and of course, to increase their customer service experience. Because yes, despite what some people believe, social media are a major contributor to your customer service department. As you’re about to read, the following are few easy-to-follow tips, that will help you to boost the engagement with your brand, and will boost your customer service, and all these, by using social media.  Read More

How Are You Setting Your Business Goals?

How Are You Setting Your Business Goals?

By | Brand, community, Marketing | No Comments

Can you imagine living without having goals to achieve and work for? If not, then how can you expect a business to grow if it doesn’t set specific business goals? Strongly related with your mission and vision statements, business goals if done realistic, can help you to move forward. Whether you’re looking for ideas, or ways to improve the goal setting of your own business, we got you covered! As you’re about to read, Seodapop gathered for you few tips and ideas, on how to set realistic business goals, and what those should be. Let’s check them out!  Read More

vWhat is retargeting and how does it work?

Retargeting: How Does It Work And What Are The Benefits?

By | Ecommerce, Marketing, Search Engine Optimization, SEO | No Comments

You heard about targeting audience in marketing terms, but what about retargeting? Retargeting is a great tool to help you optimize your website in order to increase the leads you gain from your marketing campaign. If you’re interested to know more details about how retargeting works and how your business can benefit from it, then you’re reading the right article. Ready, set, scroll!  Read More

9 Smart Ways For Content Repurposing

9 Smart Ways For Content Repurposing

By | Marketing | No Comments

Yeah, yeah, you heard that so many times, that high-quality content is part of the royal family, it’s great, has many benefits, blah, blah, blah! While all of them are true, we must admit that sometimes it’s just too hard to always find new ideas and topics. But something you can definitely do, is to find new ways to use your existing content. Smart huh? This is what we call content repurposing in the marketing language. Learn how you can do it yourself, in the following lines, and let us know which one was your favorite, in the comments section below.  Read More

How Marketing And Podcasts Work Together

How Marketing And Podcasts Work Together

By | Marketing | No Comments

Even though podcasts are not something new, they gained much of attention and became popular just recently. This is happening because more and more people switch the traditional desktop or laptop setting, for their mobile screen. Additionally, the lack of today’s time, increases the chances for people to turn into the audio solution of podcasts. As you’re about to read, in this article we’ll talk about the relationship of podcasts and marketing, as well as its benefits for your business. Let’s start! Read More

Types of Google Analytics Reports

Essential Types of Google Analytics Reports

By | Google Analytics | No Comments

Google analytics offers detailed, targeted reports, that can help your business grow by producing the right content for the right audience. However, like any other tool, you need to be sure that you’re using it the right way, and you utilize its full potential. Yes, you’re exporting Google analytics reports, but are you exporting those that you need? This is what we are going to talk about, in this article, Google analytics reports. There are several types of reports that you can use in order to monitor the performance of your content, reach, website, etc. Let’s take a look!  Read More

Building a Content Creation Framework

Building a Content Creation Framework

By | Marketing, SEO, Services, Social Media | No Comments

Even if you’re not working in the marketing section, you know that content is only getting better. Content creation is very important in order to create brand awareness, lead conversions, and boost engagement with your brand. However, in order for your content strategy to be effective, you definitely need a plan. Building a content creation framework, is highly important when you’re trying to market your business through content. The following are some easy-to-follow steps to help you create your own plan.  Read More

Start Your Own Conversion Optimization Strategy

Start Your Own Conversion Optimization Strategy

By | Ecommerce, Marketing | No Comments

In 2019, there are several trends, tools, and methods that marketers have to adapt. And given that customers nowadays are more educated than ever, it’s important to always be updated with everything new. Whether you use social media, content marketing, search engine optimization, or all of them together, you are doing nothing without a conversion optimization strategy! Because at the end of the day, all that matters is the profit that you make. That’s why you are in business, and that’s why you spend money, and time on marketing campaigns. As you’re about to read, I’ll explain you what a conversion optimization strategy is, and how you can make a great one for your business! Sounds interesting? Scroll down your page for more! Read More