DO NOT send out emails before reading this post!!
As you may know Email Marketing is a very important tool when it comes to building a strong community for your business. Keeping in contact with your leads and existing clients, asking for feedback, showing that you care, getting “personal”with your clients. But If your idea of Email Marketing centers on crafting better subject lines and tweaking the design, you’re doing it wrong. It’s just that simple. Read More
A buyer persona is a semi-fictional representation of your ideal customer and/or prospect.
It is created based on their demographics, behavior, needs, motivations etc. Simply put, you have to think about “getting into your client’s shoes” to try to understand what is it that they need from you.
Discover with us what exactly is Inbound Marketing and how this clever strategy can help you reach a broader spectrum of leads.
With the popularity and recent boom of Content Marketing we are sure that more than once you have heard of Inbound Marketing, but, what is it exactly?. Inbound Marketing is one of the most effective strategies to attract leads and convert them into clients. Read More
Have you ever considered what the most effective method of marketing you can apply to your business?
Have you ever heard of inbound marketing? Inbound marketing refers to a modern process of attracting prospects strategically through content creation in an organic search traffic. Inbound marketing is not only better in attracting new clients, but it is also easier to track return on investment than conventional marketing. Conventional marketing uses invasive means of promotion such as massive emailing, cold-calling, billboards, flyers, and other channels which are harder to track. Thus making it harder for the business owner to know if there is any return of investment being made. Inbound marketing uses pull marketing to attract new business and consciousness of your business. In short pull marketing is a strategy that uses pull search engine optimizer (SEO), which will filter the search of individuals and show adds that are specific to that individual’s needs. If a person is looking to buy a car then the (SEO) will show car adds in order to bring awareness of a specific brand. Read More
Have you ever wondered what the key to successful marketing is? How do you reach possible clients? Or give your business more exposure? In this interview with one of our many clients Mel Zadeh, we will go through the different things that have worked for his clientele. Read More
“How do I measure my website load speed?”
And, how does website load speed perform on mobile devices? The best tool you can use to answer this question is the PageSpeed Insights from Google. It is easy to use, and it gives you an insight on website speed load on both, mobile phone, and desktop computers. In this post we will go through the topics PageSpeed tests, on your website. Read More
In this series of articles we will discuss how to optimize your online tools to answer "how to find customers" question.Please follow us and Let us know your success.
How to find customers?
In the past all the power belong to the business owner, and the customer did not have a way of knowing of that was their best option or not. Internet and smartphones changed everything. Right now customers have more power than you, the owner, so you have to keep them happy and be honest with them while still compete with other providers. You have to find your customers, BUT finding customers is not EASY. Read More
Targeted marketing like every other concept has its pros and cons. For instance, in 1990s Erick Larson, the author of The Naked Consumer raises some concerns about targeted psychographics and targeted advertising. He started his book with the letter that he receives for his daughter’s birthday, and he mentioned his concerns that how the marketers know everything about his private life. He realized that, marketers try to get as much information as they can. Then offer him and his family substantial amount of goods based on his personal information. Then he mentioned technology and the way technology helps marketers to gather more information. For instance, he mentioned barcode readers that can read barcodes in the shopping centers. Marketers gather the scanners’ data in order to evaluate the market and sell more to consumers. Finally, he mentioned his concerns about his privacy, and the way he feels that he does not have privacy anymore and marketers know him even better than himself. Read More