Discover with us what exactly is Inbound Marketing and how this clever strategy can help you reach a broader spectrum of leads.
Have you ever considered what the most effective method of marketing you can apply to your business?
Have you ever heard of inbound marketing? Inbound marketing refers to a modern process of attracting prospects strategically through content creation in an organic search traffic. Inbound marketing is not only better in attracting new clients, but it is also easier to track return on investment than conventional marketing. Conventional marketing uses invasive means of promotion such as massive emailing, cold-calling, billboards, flyers, and other channels which are harder to track. Thus making it harder for the business owner to know if there is any return of investment being made. Inbound marketing uses pull marketing to attract new business and consciousness of your business. In short pull marketing is a strategy that uses pull search engine optimizer (SEO), which will filter the search of individuals and show adds that are specific to that individual’s needs. If a person is looking to buy a car then the (SEO) will show car adds in order to bring awareness of a specific brand. Read More
Have you ever wondered what the key to successful marketing is? How do you reach possible clients? Or give your business more exposure? In this interview with one of our many clients Mel Zadeh, we will go through the different things that have worked for his clientele. Read More
And, how does website load speed perform on mobile devices? The best tool you can use to answer this question is the PageSpeed Insights from Google. It is easy to use, and it gives you an insight on website speed load on both, mobile phone, and desktop computers. In this post we will go through the topics PageSpeed tests, on your website. Read More
In the past all the power belong to the business owner, and the customer did not have a way of knowing of that was their best option or not. Internet and smartphones changed everything. Right now customers have more power than you, the owner, so you have to keep them happy and be honest with them while still compete with other providers. You have to find your customers, BUT finding customers is not EASY. Read More
Targeted marketing like every other concept has its pros and cons. For instance, in 1990s Erick Larson, the author of The Naked Consumer raises some concerns about targeted psychographics and targeted advertising. He started his book with the letter that he receives for his daughter’s birthday, and he mentioned his concerns that how the marketers know everything about his private life. He realized that, marketers try to get as much information as they can. Then offer him and his family substantial amount of goods based on his personal information. Then he mentioned technology and the way technology helps marketers to gather more information. For instance, he mentioned barcode readers that can read barcodes in the shopping centers. Marketers gather the scanners’ data in order to evaluate the market and sell more to consumers. Finally, he mentioned his concerns about his privacy, and the way he feels that he does not have privacy anymore and marketers know him even better than himself. Read More
Targeted marketing is still one of the powerful tools for marketing. Marketers use this method more than ever, so it is important to realize how does it work and, how it will affect consumers life. According to The Naked Consumer, “In 1995 U.S. companies [spent] $331.2 billion in advertising”(Larson 5). Read More
What is Targeted Advertising, and its Benefits for both Customers and Manufactures: What are the effects of so much advertising on people? Ads can be seen almost anywhere, and it has become commonplace to see ads that are not related to a person’s needs at all. Manufactures need to advertise in order to sell their merchandise, yet many are producing the same product, or something closely related. They increase their advertising efforts to attract consumer to their brand. Targeted advertising can solve many of these problems. Read More
Today, I tried to organize a “live hangout” session with my friends on my new Google account. I clicked on the hangout button, and a noticed popped up “Minors cannot have a hangout on the air” Well, I am 22 and defiantly not a minor, so I checked my Google profile and realize I put my age wrong. Read More