What is Inbound Marketing and how to use it to attract new Leads?

By | Uncategorized

Discover with us what exactly is Inbound Marketing and how this clever strategy can help you reach a broader spectrum of leads.

 

With the popularity and recent boom of Content Marketing we are sure that more than once you have heard of Inbound Marketing, but, what is it exactly?. Inbound Marketing is one of the most effective strategies to attract leads and convert them into clients. Read More

Is There a Difference Between Web Designer and Web Developer?

By | Web Design
The answer is yes! Although web designers and web developers both work in the building process of a website, their skills both focus on different aspect of the website development.
In short, the web designer will focus more on the aesthetics and visuals of a website, such as color, the elements layout and its usability. On the other hand web developers will focus on the actual functions of a website by using HTML, Java script, and back end programming languages to develop the functionality of the website.

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Inbound Marketing

What Is Inbound Marketing

By | Marketing, SEO

Have you ever considered what the most effective method of marketing you can apply to your business?

Have you ever heard of inbound marketing? Inbound marketing refers to a modern process of attracting prospects strategically through content creation in an organic search traffic. Inbound marketing is not only better in attracting new clients, but it is also easier to track return on investment than conventional marketing. Conventional marketing uses invasive means of promotion such as massive emailing, cold-calling, billboards, flyers, and other channels which are harder to track. Thus making it harder for the business owner to know if there is any return of investment being made. Inbound marketing uses pull marketing to attract new business and consciousness of your business. In short pull marketing is a strategy that uses pull search engine optimizer (SEO), which will filter the search of individuals and show adds that are specific to that individual’s needs. If a person is looking to buy a car then the (SEO) will show car adds in order to bring awareness of a specific brand. Read More

How to Measure my Website Load Speed

By | Search Engine Optimization, SEO, Web Design
If you are a web developer, you have probably asked yourself:

“How do I measure my website load speed?”

 

And, how does website load speed perform on mobile devices? The best tool you can use to answer this question is the PageSpeed Insights  from Google. It is easy to use, and it gives you an insight on website speed load on both, mobile phone, and desktop computers. In this post we will go through the topics PageSpeed tests, on your website. Read More

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How To Find Customers For My Business

By | Marketing, SEO | No Comments

In this series of articles we will discuss how to optimize your online tools to answer "how to find customers" question.Please follow us and Let us know your success.

So you started a new business, or you want to expand your business, congratulations!  Having a business does not mean that you will generate revenue instantly though, in order for your business to be successful you have to have customers.But:

How to find customers?

In the past all the power belong to the business owner, and the customer did not have a way of knowing of that was their best option or not. Internet and smartphones changed everything. Right now customers have more power than you, the owner, so you have to keep them happy and be honest with them while still compete with other providers. You have to find your customers, BUT finding customers is not EASY. Read More

What is Targeted Advertising, and its Benefits for both Customers and Manufactures-Part 3

By | Uncategorized | No Comments

Targeted marketing like every other concept has its pros and cons. For instance, in 1990s Erick Larson, the author of The Naked Consumer raises some concerns about targeted psychographics and targeted advertising. He started his book with the letter that he receives for his daughter’s birthday, and he mentioned his concerns that how the marketers know everything about his private life. He realized that, marketers try to get as much information as they can. Then offer him and his family substantial amount of goods based on his personal information. Then he mentioned technology and the way technology helps marketers to gather more information. For instance, he mentioned barcode readers that can read barcodes in the shopping centers. Marketers gather the scanners’ data in order to evaluate the market and sell more to consumers. Finally, he mentioned his concerns about his privacy, and the way he feels that he does not have privacy anymore and marketers know him even better than himself. Read More

What is Targeted Advertising, and its Benefits for both Customers and Manufactures

By | Marketing | No Comments

What is Targeted Advertising, and its Benefits for both Customers and Manufactures: What are the effects of so much advertising on people? Ads can be seen almost anywhere, and it has become commonplace to see ads that are not related to a person’s needs at all. Manufactures need to advertise in order to sell their merchandise, yet many are producing the same product, or something closely related. They increase their advertising efforts to attract consumer to their brand. Targeted advertising can solve many of these problems. Read More

How you can change your age in Google account

By | Social Media | No Comments

Have your ever Googled “how can I change my age in my Google account” but didn’t find the answer?

Today, I tried to organize a “live hangout” session with my friends on my new Google account. I clicked on the hangout button, and a noticed popped up “Minors cannot have a hangout on the air” Well, I am 22 and defiantly not a minor, so I checked my Google profile and realize I put my age wrong. Read More