WordPress has an unfair reputation for having poor security. It has been around for a very long time and is extremely popular, powering almost 30% of the web. As a consequence, a vulnerability or successful attack on a prominent website becomes big news – and WordPress becomes the scapegoat.
There are two key reasons that news of successful attacks are not representative of WordPress as a secure Content Management System:
DoubleClick is a Google-owned search management platform, helping agencies and marketers manage large search marketing campaigns, across multiple engines and media channels. It allows marketers to save time, reduce a lot of complexity and have the ability to make better decisions, increasing the return on investment for search campaigns.
Unlike Adwords or Bing ads which are free platforms, DoubleClick comes with a price tag. But is it worth it? Here are five reasons why you should highly consider taking the leap.