WordPress has an unfair reputation for having poor security. It has been around for a very long time and is extremely popular, powering almost 30% of the web. As a consequence, a vulnerability or successful attack on a prominent website becomes big news – and WordPress becomes the scapegoat.
There are two key reasons that news of successful attacks are not representative of WordPress as a secure Content Management System:
DoubleClick is a Google-owned search management platform, helping agencies and marketers manage large search marketing campaigns, across multiple engines and media channels. It allows marketers to save time, reduce a lot of complexity and have the ability to make better decisions, increasing the return on investment for search campaigns.
Unlike Adwords or Bing ads which are free platforms, DoubleClick comes with a price tag. But is it worth it? Here are five reasons why you should highly consider taking the leap.
As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix. But we’ll also be the first to tell you that SEO works best when it’s not a standalone strategy. For starters, it takes time to build and maintain a search engine results presence that generates results. As search engine traffic builds to a website over time, it’s necessary to invest in other online marketing tactics that will drive traffic in the interim. Here you have some good examples.
DO NOT send out emails before reading this post!!
As you may know Email Marketing is a very important tool when it comes to building a strong community for your business. Keeping in contact with your leads and existing clients, asking for feedback, showing that you care, getting “personal”with your clients. But If your idea of Email Marketing centers on crafting better subject lines and tweaking the design, you’re doing it wrong. It’s just that simple.
A buyer persona is a semi-fictional representation of your ideal customer and/or prospect.
It is created based on their demographics, behavior, needs, motivations etc. Simply put, you have to think about “getting into your client’s shoes” to try to understand what is it that they need from you.
