All Posts By

Alexandra Santana

Double Click: 5 things you must know about it.

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DoubleClick is a Google-owned search management platform, helping agencies and marketers manage large search marketing campaigns, across multiple engines and media channels. It allows marketers to save time, reduce a lot of complexity and have the ability to make better decisions, increasing the return on investment for search campaigns.

Unlike Adwords or Bing ads which are free platforms, DoubleClick comes with a price tag. But is it worth it? Here are five reasons why you should highly consider taking the leap.

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IMPROVE YOUR SEO WITH THESE 5 ONLINE MARKETING TACTICS

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As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix. But we’ll also be the first to tell you that SEO works best when it’s not a standalone strategy. For starters, it takes time to build and maintain a search engine results presence that generates results. As search engine traffic builds to a website over time, it’s necessary to invest in other online marketing tactics that will drive traffic in the interim. Here you have some good examples:

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Does E-mail Marketing really WORKS?

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DO NOT send out emails before reading this post!!

As you may know Email Marketing is a very important tool when it comes to building a strong community for your business. Keeping in contact with your leads and existing clients, asking for feedback, showing that you care, getting “personal”with your clients. But If your idea of Email Marketing centers on crafting better subject lines and tweaking the design, you’re doing it wrong. It’s just that simple. Read More

What is Inbound Marketing and how to use it to attract new Leads?

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Discover with us what exactly is Inbound Marketing and how this clever strategy can help you reach a broader spectrum of leads.

 

With the popularity and recent boom of Content Marketing we are sure that more than once you have heard of Inbound Marketing, but, what is it exactly?. Inbound Marketing is one of the most effective strategies to attract leads and convert them into clients. Read More