As an SEO firm, of course we’re going to tell you that SEO is a necessary part of the online marketing mix. But we’ll also be the first to tell you that SEO works best when it’s not a standalone strategy. For starters, it takes time to build and maintain a search engine results presence that generates results. As search engine traffic builds to a website over time, it’s necessary to invest in other online marketing tactics that will drive traffic in the interim. Here you have some good examples:
DO NOT send out emails before reading this post!!
As you may know Email Marketing is a very important tool when it comes to building a strong community for your business. Keeping in contact with your leads and existing clients, asking for feedback, showing that you care, getting “personal”with your clients. But If your idea of Email Marketing centers on crafting better subject lines and tweaking the design, you’re doing it wrong. It’s just that simple. Read More
A buyer persona is a semi-fictional representation of your ideal customer and/or prospect.
It is created based on their demographics, behavior, needs, motivations etc. Simply put, you have to think about “getting into your client’s shoes” to try to understand what is it that they need from you.
Discover with us what exactly is Inbound Marketing and how this clever strategy can help you reach a broader spectrum of leads.