All Posts By

Alexandra Santana

How to Have an Accessible Website

By Uncategorized

A great website only matters if it works for everyone — but, what does that really mean?

For some of us, navigating a website is as simple as reading and clicking, a user experience we presume to be universal.

In reality, there are countless ways a website can be inaccessible to people. 

To have a fully accessible website there are numerous factors that need to be considered. This post will take a look at some of the examples of how accessibility works in practice, and what can be done to make websites more accessible.

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Creating The Right Email For Your Business

7 Tips For Your Email List

By email listing, Newsletter, Search Engine Optimization, SEO, Services

According to a recent report, we spend about 29% of our workdays in our email inbox. That’s more time and attention than we give to any single website, social media platform, or possibly even to our significant other.

Email also converts at a much higher rate than social media. When it comes to reads and click-throughs, email obliterates every social media platform.

It is believed that email converts at 3.2%, whereas social media hovers around 0.6%. Mileage here varies though, because our own list converts at 56% for opens and 28% for click-throughs, whereas my tweets only convert at less than 1% for clicks.

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How to Get More Out of Your Marketing Funnel

How to Get the Most Out of Your Marketing Funnel

By Marketing

Having trouble to make your marketing funnel to convert into paying customers? Don’t worry, there are ways that can help you to increase your conversions and make more profit. Understanding the meaning, as well as the correct process of a sales or marketing funnel, can be greatly beneficial for your business. Seodapop prepared for you a list with some helpful tips, to help you achieve your marketing goals. Check them out!  Read More

Up Your Customer Service Game Through Social Media

Up Your Customer Service Game Through Social Media

By Marketing, Social Life, Social Media

The whole social media thing started as a platform for old friends to connect, share and engage with others. Then other channels popped out as platforms for people to express their feelings, thoughts, work, art, and many more. Today, even though the engagement is still a big thing on social media, we are far from their primary use. Today, social media are major business platforms, that help companies to connect with their customers, engage with their brands, and of course, to increase their customer service experience. Because yes, despite what some people believe, social media are a major contributor to your customer service department. As you’re about to read, the following are few easy-to-follow tips, that will help you to boost the engagement with your brand, and will boost your customer service, and all these, by using social media.  Read More

How Are You Setting Your Business Goals?

How Are You Setting Your Business Goals?

By Brand, community, Marketing

Can you imagine living without having goals to achieve and work for? If not, then how can you expect a business to grow if it doesn’t set specific business goals? Strongly related with your mission and vision statements, business goals if done realistic, can help you to move forward. Whether you’re looking for ideas, or ways to improve the goal setting of your own business, we got you covered! As you’re about to read, Seodapop gathered for you few tips and ideas, on how to set realistic business goals, and what those should be. Let’s check them out!  Read More

vWhat is retargeting and how does it work?

Retargeting: How Does It Work And What Are The Benefits?

By Ecommerce, Marketing, Search Engine Optimization, SEO

You heard about targeting audience in marketing terms, but what about retargeting? Retargeting is a great tool to help you optimize your website in order to increase the leads you gain from your marketing campaign. If you’re interested to know more details about how retargeting works and how your business can benefit from it, then you’re reading the right article. Ready, set, scroll!  Read More

9 Smart Ways For Content Repurposing

9 Smart Ways For Content Repurposing

By Marketing

Yeah, yeah, you heard that so many times, that high-quality content is part of the royal family, it’s great, has many benefits, blah, blah, blah! While all of them are true, we must admit that sometimes it’s just too hard to always find new ideas and topics. But something you can definitely do, is to find new ways to use your existing content. Smart huh? This is what we call content repurposing in the marketing language. Learn how you can do it yourself, in the following lines, and let us know which one was your favorite, in the comments section below.  Read More

How Marketing And Podcasts Work Together

How Marketing And Podcasts Work Together

By Marketing

Even though podcasts are not something new, they gained much of attention and became popular just recently. This is happening because more and more people switch the traditional desktop or laptop setting, for their mobile screen. Additionally, the lack of today’s time, increases the chances for people to turn into the audio solution of podcasts. As you’re about to read, in this article we’ll talk about the relationship of podcasts and marketing, as well as its benefits for your business. Let’s start! Read More

Types of Google Analytics Reports

Essential Types of Google Analytics Reports

By Google Analytics

Google analytics offers detailed, targeted reports, that can help your business grow by producing the right content for the right audience. However, like any other tool, you need to be sure that you’re using it the right way, and you utilize its full potential. Yes, you’re exporting Google analytics reports, but are you exporting those that you need? This is what we are going to talk about, in this article, Google analytics reports. There are several types of reports that you can use in order to monitor the performance of your content, reach, website, etc. Let’s take a look!  Read More