As you’re about to learn, technical SEO is crucial if you want to rank for your most important keywords. Without good technical SEO, you could end up with the visibility of a short kid standing in the back row of a team picture.
But don’t worry. There’s good news: once you start digging in, technical SEO is not nearly as hard or complicated as it sounds. In most cases, it’s a fairly straightforward task that you can get the hang of relatively quickly, and you won’t even have to go back to College for a degree to do it.
And here’s even more good news:
We’re going to help you fast-track your results by sharing the 8 most common technical SEO mistakes most marketers are making, and how to fix them.
Now you may be wondering, what is technical SEO anyway? And why is it so important?
What is Technical SEO Anyway? And Why is it So Important?
In general, there are 3 main kinds of SEO: technical SEO, on-page SEO, and off-page SEO.
On-Page SEO: In a nutshell, this is your content. To rank for competitive terms, you need to create engaging content that includes the right keywords.
Off-Page SEO: This is your inbound links. To rank for competitive terms, you need inbound links from authoritative and relevant websites.
Technical SEO: This is making sure that Google and other search engines are able to crawl and index your content.
Most people tend to focus on the off-page and on-page SEO. And those are really important!
But here’s the thing:
Without proper technical SEO, you’ll never rank for your target keywords—no matter how good your content is or how many great links you have.
Let’s explain this with a quick analogy. Pretend, that you’ve just produced your own feature film (go you!) and you’re releasing your new movie in theaters. And now, you want to get as many people to come see your movie as possible.
Technical SEO is the same way.
And technical SEO mistakes are a lot more common than you might realize.
Fortunately, most solutions are pretty simple. Fix the technical problem, and you can start ranking really fast if your on-page and off-page factors are in place.
stay with us to find some of the most common mistakes we’ve made or might be making on out next blog.
