The things that make a difference

If you knew there was a tool that could make your job easier and more efficient, wouldn’t you use it? Here at SeodaPop, we understand what works and what doesn’t and we want you to know too. 

Adobe Creative Cloud: Photoshop and Illustrator.

Ask any design agency in the U.S. what their must-have tool is in the office and 9 times out of 10 they’ll tell you any mixture of the Adobe Creative Cloud apps. The Adobe Creative Cloud allows the user to access Photoshop, Illustrator, InDesign, among many others.

Photoshop allows the user to create anything they can imagine in a full-featured design app. Here, the user can enhance photographs, web and mobile app designs, and so much more.

Illustrator is yet another must-have tool for every graphic designer. Adobe Illustrator allows the user to create vector images which can be used for client logos, graphics, icons, typography, and even more complex illustrations for mobile, web, and interactive features on websites.

Buffer and HootSuite

Every social media manager’s best tools. Buffer and Hootsuite have two separate functions that work perfectly in unison.

Buffer is a platform that allows you to fill your social media “queue” all at one time. For instance, you can easily fill up a month or two’s worth of posts in about an hour and schedule them precisely when you want. This saves you the hassle of jumping from website to website when you want to schedule posts for the week/month. You can also monitor the uniformity of your posts across platforms here.

HootSuite, on the other hand, allows you to monitor the activity on your social media profiles side by side. Which is to say, you’d have one column with all your Facebook activity (mentions, wall posts, etc.), and another column with all your Twitter activity. HootSuite is an essential tool for retweeting, reposting, engaging and seeing all your messages in one place.

The great thing about both platforms is the fact that you’ll still have full control over random posts you want to make on your Facebook and Twitter at any time. If you’re at a game or a fundraiser, you can still log in to Facebook natively and upload the photo like normal. (We highly recommend creating posts like this every chance you get!)


Google is the leading search engine in the world for a reason: billions of people use it. From the classic Google Search to optimizing your time using Google Docs and Calendars with clients and colleagues, Google is an invaluable tool for your belt.

It was estimated that in 2016 there were approximately 2.1 million Google searches per second. That’s a staggering number considering 3.2 billion people have internet access.

So what do digital marketers use Google for? Well, simply put, for what everyone else uses it for. It’s the fastest way to answer a quick question. You waste little to no time finding what you need thanks to exceptional SEO rankings, and it’s many apps streamline processes for us to use. Google Drive, for instance, allows marketers to work with each other in real-time to deliver the client fast, thorough work.

Google is an absolute must-have in a digital marketing agency or any industry for that matter.



Email still reigns supreme as the leading conversation platform between consumers and businesses. Email automation builds trust and nurtures leads through a consumer’s buying life cycle. In fact, lead nurturing has been shown to increase conversion rates by 200% in some cases. So what do we recommend for email automation tools we can’t live without? MailChimp!

The world’s leading email marketing platform, MailChimp sends marketing emails, automated messages, and targeted campaigns to over 14 million people and businesses around the world. This platform allows marketing teams to create rich content that directly speaks to the consumer they’re targeting without spamming them. Thanks to this, companies not only see a great return by using MailChimp, but your clients see greater conversions as well.

A Great Team


The CEO’s dream tool. It seems like a no-brainer, but can often go overlooked in a world of buzzing new applications. Without a great team working together for the betterment of the client and company, all the apps listed here would be worthless. It takes a cohesive team to deliver award-winning results, this is why SeodaPop has worked so hard to bring together a goup of people that will take any project to the next level. Call Us Today (800) 277-9389

Alexandra Santana

Author Alexandra Santana

A pro-active sales professional with over six years’ experience as an editor. This role have enabled me to develop a valuable and transferable skill set which stands me in good stead for a Human Resources management and chief Editor for SeodaPop.

More posts by Alexandra Santana