SEO, or search engine optimization, is the process of using keywords to promote a website’s ranking on search engines, such as Google.
To optimize your website using SEO successfully you can start by small changes and also by following the tips we`re giving you.
4- The headlines
A headline is the text indicating the nature of the article below it. Use the headline to describe your content and the page that the visitor will access.
Your headlines should be short but expressive. The suggestion is that you create headlines of 50-60 characters. If you create longer headlines, the rest won`t be tracked once this is the limit of what search engines access.
5 – Internal links
Internal links help you highlight the value of your content. It’s a good and fast way to increase your traffic while boosting your SEO, one page at a time. Just make sure to avoid cannibalizing your own content by having a different focus keyword on every link.
6 – External links
External links can also bring value to your site, but make sure to use them in moderation. You don’t want to lose your readers by leading them to a page that serves as your competitor. Also, be aware that you should only be linking to pages with high liability to increase the process of building trust while adding further value to your content.
7 – The use of social media
It’s common to think that social media affects your SEO strategy. It is still useful to build your social presence while improving your search ranking, even though there is no direct correlation between the two.
Remember: The more you put your business out there and the more visible you are, higher are the chances of building credibility by reaching a wider public. After all, tweets can show up in search rankings and being successful in social media can also lead to a lot of benefits.